COMPANY: Red Bull has been giving wings to people and ideas for over 30 years. Inspired by functional drinks from the Far East, Dietrich Mateschitz created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987 Red Bull Energy Drink was sold for the first time in its home market Austria, where the company remains headquartered to this day. This was not only the launch of a completely new product, in fact, it was the birth of a totally new product category – energy drinks. Today, Red Bull is available in over 170 countries and in 2019 alone, 7.5 billion cans of Red Bull were sold worldwide with 2.7 billion cans sold in the USA. Since its launch, Red Bull has remained the #1 energy drink worldwide with over 82 billion cans consumed since Red Bull was created in 1987. Red Bull Energy Drink continues to be appreciated worldwide by top athletes, students, busy professionals, and travelers on long journeys.
SUSTAINABILITY: Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible. 100% of our aluminum cans are recyclable. The aluminum can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminum beverage can uses around 95% less energy compared to the production of a new can.
For more about sustainability at Red Bull please visit https://www.redbull.com/us-en/energydrink/red-bull-can-lifecycle
WHAT’S IN THE CAN: Red Bull Energy Drink gives you wings when you need them. Every can of Red Bull contains high quality ingredients – the amino acid taurine, four B-group vitamins, 80 mg of caffeine (per 8.4 fl oz can), and real sugars or low-calorie sweeteners.