Beef. It’s What’s For Dinner. Is your resource for all things beef. Recipes, educational tools, shopper insights and nutrition research are just a small part of what’s available to help you market and answer questions about America’s beloved protein.
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.
2020-2025 Dietary Guidelines for Americans (DGA) Include Guidance for Birth – 24 Months
With the release of the 2020-2025 DGA, and new guidance for children birth-24 months, retail dietitians are poised to amplify nutrition recommendations for young families. Every bite counts in the first 1,000 days of life, and the new DGA recognized that animal source foods, such as beef, are a fundamental food for healthy growth in the early years. The inclusion of lean meat, eggs and seafood are noted as an important strategy for getting critical nutrients, including those often under consumed at this age, like iron, zinc, protein and choline.1 Focusing on nourishing foods with iron, like beef, during the introduction of solid foods, can help ensure infants are getting the nutrition they need. Now is the perfect time to elevate awareness of the science and provide practical recommendations for shoppers who might be parents and caregivers to help their children grow and meet developmental milestones. Check out our resources that highlight how you can provide your shoppers with simple nutrition tips to nourish their little ones.
1. U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2020-2025. 9th Edition. December 2020. Available at DietaryGuidelines.gov.