Beef. It’s What’s For Dinner. is your resource for all things beef. Recipes, educational tools, shopper insights and nutrition research are just a small part of what’s available to help you market and answer questions about America’s beloved protein.
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.
Beef Up Your Burger
Real beef burgers are already a cornerstone of the American diet, so let’s encourage people to enjoy wholesome beef burgers as part of a healthy lifestyle and delicious eating style. Beef burgers are the ideal, nutrient-dense, flavor-filled, high-quality protein base for vibrant vegetables, flavorful fruit, satisfying whole grains, and low-fat dairy – making it easy to pack more nutrition in every delicious bite. And, from high- to low-percent lean, Chuck to Round, ground beef is the most versatile beef base for nutrient-rich burgers that appeal to consumers’ taste preferences.
Real beef burgers present a unique way to help Americans “make every bite count.” Three ounces of ground beef delivers 10 essential nutrients itself, the perfect start for building a more nutrient-rich burger. There’s an unlimited array of options to boost nutrition and flavor in beef burgers that appeal to all Americans’ cultures and traditions, while also being affordable and convenient.
Real beef burgers are also better for business. Ground beef remains an important staple on everyday dinner tables and at celebrations across the country. Shoppers continue to purchase versatile, delicious and affordable ground beef over half the time when beef is in their basket, making it a popular and important solution for retailers and consumers alike.1