RDBA WEBINAR: How RDs Can Hone Their Trade & Consumer Media Skills in 2020

Webinar Date: February 19, 2020 - 11:00 am PST

Retail dietitians today have a wide range of interaction with trade and consumer media, but lack the time for formal media training. This webinar will provide easy tips RDs can put into action to increase their participation and comfort when working with trade or consumer media outlets. Learn how to develop media relationships, prepare for interviews, and use your personality to rock them!

Presenters:

Jamie Campbell, Managing Director, Consumer at Kiterocket
A PR natural with a proven track record, Jamie has led award-winning campaigns for a variety of consumer, lifestyle and hospitality clients. In her role as Managing Director at Kiterocket, she is the key strategist working closely with some of the agency’s most well-known consumer clients. Jamie leads day-to-day client activities, specializing in national media relations, creative planning for digital marketing, high-profile events, tastemaker campaigns and social media programs. Her mission is to ensure that her team meets measurable goals that have a positive effect on the bottom line. Jamie holds a B.A. in Communication from University of Washington. Prior to joining Kiterocket (then Duo Public Relations) in 2011, she served as an account executive and account manager at Suzuki + Chou Communimedia in Seattle. Connect with Jamie on LinkedIn or email (jcampbell@kiterocket.com).

Brianna Shales, Senior Marketing Manager, Stemilt Growers & TBD
Brianna has worked at Stemilt Growers, a family-owned grower and supplier of apples, pears, and cherries, for the past 11 years. Her role as communications manager has her working on press, social, digital marketing, and retail execution. Brianna has a B.A. degree in Communications, Public Relations, Advertising, and Applied Communication from Washington State University.