RD Close-Up: Brittany Moriarty RD, LDN, Stop & Shop Registered Dietitian
By RDBA Executive Director, Annette Maggi, MS, RDN, LD, FAND
Please describe your role at Stop & Shop.
I am a Registered Dietitian for Stop & Shop Nutrition Partners. We provide free health and wellness services to our customers and the communities we serve. I was the first dietitian brought on board last spring to support our Program Lead in building out the core curriculum, including educational resources, nutrition classes, and more.
I was initially hired for an in-store role covering the Greater Boston area, but due to COVID-19 the program transitioned to be fully virtual. I now manage the program’s digital services, including our “Ask the Dietitian” email address and online nutrition content. We offer virtual one-on-one consultations, share cooking videos on social media, and have partnered with our pharmacy to offer educational sessions on topics such as heart disease and diabetes.
What's the story behind your experience in retail and how you came to work at Stop & Shop?
I am new to the world of retail and have always been drawn to roles that are focused on health promotion and wellness. I had an opportunity to briefly spend time with a retail dietitian during my dietetic internship, which included helping put together a presentation for a camping/RV expo—an early glimpse into the wide-range of projects tackled by retail dietitians!
Many of the skills I developed in my previous roles in worksite wellness and campus dining were a natural fit for my current position, which allowed me to hit the ground running. I was looking for a role that would allow me to reach people on a larger scale—and now that our Nutrition Partners program is virtual, we are reaching even more people than I could have imagined!
What has been the biggest challenge for you as a dietitian working in the retail industry?
Like many dietitians who transition into retail, there is much to learn about the industry.
Because I started my role virtually, I know there are certain things I would have picked up more quickly had I been spending time physically in the stores.
What is one thing you wish you had known before starting in retail?
I wish I had previous exposure to the range of positions that dietitians hold in retail. While the in-store dietitian role has always made perfect sense to me to promote health and wellness to communities, and aligns with my career goals, I am now constantly learning about other areas that dietitians are covering in retail – from sustainability to regulatory to product development and product management. Retail is full of opportunities for those looking for “non-traditional” dietitian roles.
Has there been anything specific that has held you back? If yes, tell us about it and how you dealt with it.
Being a new program, we have a lot of ideas and projects that we want to bring to life. I am constantly brainstorming and have to keep in mind that the initiatives that will get the most traction are those that are in line with the goals of the business. Finding ways to tie our ideas back to marketing initiatives is essential. Another challenge has been learning the retail lingo in order to clearly articulate our nutrition ideas to groups of non-dietitians. I need to be able to provide details and concrete examples in a way that makes sense to others in the organization while also being sure that our nutrition messaging is presented accurately.
In a similar vein, has there been anything specific that help you moved forward in your role?
I am fortunate to work for a company that fully supports our program. We have a great team of dietitians and we’re all eager to keep building on the services we offer. The priorities are always shifting, so time management and having a clear vision of what needs to get done for each project are critical in order to still deliver and hit deadlines. Staying flexible and being willing to try anything has provided me with opportunities to work on a wide range of projects. Not long after I started with Nutrition Partners, we decided to shoot a video series, Wellness Wednesdays, where I demonstrated how to make quick, easy and affordable recipes at home. I didn’t have any previous experience on camera or with video production. It was an incredible learning experience! The videos appeared on all of Stop & Shop’s social media channels, which provided great exposure for our program.
Is there a program or initiative of which you are most proud? Tell us about it.
When we initially announced the Nutrition Partners program in an email to Stop & Shop customers in June, we launched our first series of webinars. The class registrations sold out very quickly – it was exciting to watch unfold! We have already educated hundreds of individuals on topics ranging from meal planning to managing diabetes. The webinars have been well received by our participants, and based on their positive feedback, we know that we are providing them with valuable information and simple steps they can take to improve their health.
Bio: Brittany Moriarty, RD, LDN is a Registered Dietitian with Stop & Shop Nutrition Partners. Prior to her role at Stop & Shop, Brittany was a Registered Dietitian at AVI Food Systems Inc. and was an Independent Nutrition Consultant. Before her career as a dietitian, she worked in fundraising at Dana-Farber Cancer Institute. Brittany earned a certificate in the Didactic Program in Dietetics, Human Nutrition from Simmons College and completed her dietetic internship with Sodexo. She also holds a degree in Communication Studies from Northeastern University. LinkedIn: http://linkedin.com/in/brittanymoriartyrd Stop & Shop Nutrition Partners: www.stopandshop.com/nutrition