In last week’s article on Emotional Hot Buttons, you gained insight into how to effectively use emotional drivers to encourage shoppers’ behavior change. Another element of inspiring healthier lifestyles is influence, and the number one technique RDs can use to be more influential is to be more likable.
When it comes to communicating with shoppers, the experience is no longer limited to the four walls of the store thanks to the ever-growing influence of mobile and digital media. As retail dietitians, this means we have to think differently in how we craft nutrition messaging to ensure we maintain relevance with our shoppers. Vestcom’s Monica Amburn shares her expertise in this sponsored article.
So you get the call that a reporter wants to talk to you. What do you do? While every interview is unique, the basic skills you use are the same. Whether the topic is controversial or benign, or the interview is for radio, television, a blog or a newspaper, being prepared is the key.