Business Skills

Retail Dietitians are pulled in many directions and need an effective plan to build successful marketing campaigns. Monica Amburn, MS, RD, LDN, Senior Director of Health & Wellness at Vestcom, shares these steps for streamlining the process to ensure your strategy hits the mark:

Leadership in the retail setting is not just for top management.  Any and all staff who manage people or projects or new initiatives must build strong leadership skills to be effective in the retail setting.  Retail hours are long.  All levels of retailers operate with lean staff. Sales targets often feel unreachable.  But those with effective leadership skills can thrive in this environment.

In my last article, I discussed the unexpected benefits of providing ongoing health and wellness training to your co-workers. However, an ongoing training program will only be successful if it seamlessly fits in with your schedule and a busy retail setting. Below I share a few program ideas and how they can integrate into your store’s operations.

We’ve all seen the shopper who is hoping a quick glance at the meat counter will be the inspiration they need for a healthy, tasty meal idea for their family.  In those moments, retail dietitians can play an important role in helping shoppers select the quality, nutritious food – especially meat – that they’re wanting.

As a retail dietitian, you focus a lot of time and attention on developing nutrition and wellness programs for your customers and community members, but what if I told you there is a large (and captive!) audience that you may be overlooking?

Estimates suggest 75% of people don't believe advertisements, yet more than 90% believe recommendations from friends. In fact, people are four times more likely to make a specific purchase when recommended by a friend. These statistics make word of mouth marketing campaigns essential for retail dietitians looking to increase use and purchase of their programs and services.

For years, the mantra of marketing has been the four P's – price, product, promotion and place. Today, however, these long held beliefs about the right approach to marketing products and services is being replaced by the three E's -- Engage, Equip, and Empower.

Put a dietitian in a clinical setting and she feels at home as she’s been trained to be successful in this environment.  But at retail, the players are different, the business goals create a pressure cooker environment, and health and wellness is still a relatively new business driver. 

A great food demonstration can be a powerful thing. Whether done in a store, on Facebook live, or for a community presentation, when done correctly, a demo allows your audience to experience the positive benefits of your product(s) and see how the items may make their life easier, more affordable and healthier. Here are some tips to make certain your product demonstrations increase sales and meet consumer needs.

Bucking human nature and focusing on individual strengths can increase productivity and results.