Business Skills

Here at Kroger, our purpose is, quite simply, to feed the human spirit. The healthcare practitioners inside our stores live this purpose through their mission to simplify healthcare and connect with people on an emotional and personal level.  One of the most personal and emotional facets of health is food, and who is better poised to simplify food and nutrition than a registered dietitian? 

Although it may be new and uncomfortable, upselling your services to customers can be one of the easiest ways to increase revenue and show your ROI. Depending on your retailer, there can be several ways to implement these strategies but start with the needs of your current customer base to help ensure success.

As a retail dietitian, you may have traditionally provided store tours, presentations and other programs for customers at no cost, but models are changing. In some instances, RDs are being asked to “upsell” by offering a higher level of service to customers for a fee. While many RDs may feel uncomfortable with charging for their services and integrating sales techniques into their role it does not have to be painful. This article will review how to be an effective salesperson by learning strategies that engage customers and focus on value-added services that meet consumer needs.

Fall’s hectic schedule can make family meal time a challenge for your shoppers.

Delivering on the business model of health and wellness at retail is still a challenge and many retail RDs work alone or in a small group of dietitians making a mastermind group an ideal solution for creating of your own sounding board.

There are great health benefits to family mealtime but let’s face it, gathering everyone around the table at the same time in the evening is tough to pull off. Between adult work schedules and kids’ activities, the logistics just don’t always align. To help families feel good about eating together you may also want to provide solutions for family breakfasts. 

The growth and expansion of health and wellness programs at retail is predicted to continue as supermarkets capitalize on their capabilities to provide solutions that meet consumer needs within the changing healthcare environment.

Retail dietitians often find themselves going where no one else has gone before. What to do? Tap into your inner entrepreneur.

From campaigns to increase the consumption of fruits and vegetables to the promotion of more whole grains, both what we say about healthier foods and who we say it to are important.

Aside from a person’s own experience, nothing has more impact on their decisions than the opinion of other people they trust. This is why so much effort is put into word of mouth marketing.