Business Skills

Delivering on the business model of health and wellness at retail is still a challenge and many retail RDs work alone or in a small group of dietitians making a mastermind group an ideal solution for creating of your own sounding board.

There are great health benefits to family mealtime but let’s face it, gathering everyone around the table at the same time in the evening is tough to pull off. Between adult work schedules and kids’ activities, the logistics just don’t always align. To help families feel good about eating together you may also want to provide solutions for family breakfasts. 

The growth and expansion of health and wellness programs at retail is predicted to continue as supermarkets capitalize on their capabilities to provide solutions that meet consumer needs within the changing healthcare environment.

Retail dietitians often find themselves going where no one else has gone before. What to do? Tap into your inner entrepreneur.

From campaigns to increase the consumption of fruits and vegetables to the promotion of more whole grains, both what we say about healthier foods and who we say it to are important.

Aside from a person’s own experience, nothing has more impact on their decisions than the opinion of other people they trust. This is why so much effort is put into word of mouth marketing. 

As a retail dietitian, how do you talk with your consumers and clients to better help them understand that healthy meal planning and convenience can go hand-in-hand with fresh produce?

Have you ever gotten to the end of what seemed like a very busy day only to wonder what you actually accomplished?

Learn how you can make your recipes a success from the recipe experts at Campbell’s Test Kitchens:

In our stores, the dietitian is not the superhero, it’s the superpower fuel.