Leveraging media can be an effective tool in the retail RD skill set. Consider that media segments enhance your company’s health and wellness brand and community relations, are an effective way to gain visibility with shoppers in your key market and can successfully market RD programs and services. “Media segments generate awareness with a population not necessarily shopping your stores and create loyalty with existing shoppers,” says Kerry Clifford, MS, RD, LDN, retail dietitian with Fresh Thyme.
The work world has certainly changed over the years and the typical employee no longer retires with a secure pension from the same company they started with years before. Individuals now need to take responsibility for their job security and manage their own career path. The good news is, there is a spectrum of work possibilities for retail dietitians if you recognize potential opportunities to learn and grow in your role. Here are seven steps for managing your career with confidence.
Just when retail dietitians get a handle on the buyer role, they realize that not all buyer roles are the same. In fact, there are distinct difference between the roles based on the category of the store. “It’s essential for dietitians to establish in-roads to the buying teams,” says Stephanie Schultz, MSM, RDN, CD and Sr. Director of Marketing and Communications at Skogen’s Festival Foods. “Identify a colleague who can point you in the right direction and help you navigate the differences.”
By avoiding difficult conversations we could actually be missing out. The ability to give and receive feedback is an essential skill that can open up opportunities for growth not only at work but in life. Here are some tips for ensuring that giving and receiving feedback is a positive and valued experience:
One of the biggest challenges of a retail dietitian is to successfully communicate how their role has a positive impact on the business. It helps to start by having a value driven mindset. Envision your work as a business need not just a nice service - and your business is to have a positive impact on the business! Consider the following questions:
In the retail environment, technology is changing e-commerce and will continue to do so. Experts estimate that more than 70 percent of the population will be ordering food online within 10 years but it’s important to know which shoppers are leading the way so you can use your expertise to provide online shopping solutions. Demonstrate your understanding of online shopping needs by providing relevant information to help keep online shoppers loyal while driving an increase in basket size. Here are some considerations:
Effective managers of the future will be less hierarchical and will need to increase the communication and collaboration between everyone in the workplace. This shift from “top-down” management to “alongside” structured workplaces will include out-centric strategies that will focus on developing employees and teams so all members of the business can be active and valued contributors. Managers will want to listen rather than dictate so they can meet the needs of all team members and empower them to become the best they can be in life and in work. Here are some key behaviors that can help you become an out-centric leader:
Retailers love customers who actively recommend the products and/or services found at their store(s) and these “engaged customers” can play a critical role in the long-term profitability of companies. This pattern of customer activity is based on commitment, loyalty and positive word-of-mouth. But how do you, as a retail dietitian, get shoppers to become your ally and provide positive testimonials? And more importantly, how can you leverage meaningful customer interactions to help show management your value? Here are a few tips: