In today’s marketplace, shopper engagement on health and wellbeing must include social media interaction. But contrary to popular belief, the goal isn’t full dialogue on Twitter and Facebook. The varying social media platforms have different roles in shopper engagement.
The goal is not to eliminate all added sugars but to minimize the consumption of empty and excess calories. However, without proper consumer education, the “demonizing” of added sugars in the media may lead consumers to make substitutions that are not actually healthier. Here are some ways to help consumers put added sugars into context and guide them to healthful food choices:
In last week’s article, 4 Reasons You Should be Podcasting (attach link), we discussed this tool as an effective way to reach your shoppers with in-depth education. If you’ve added podcasting to your communications plan for 2018, here are five tips and tricks to ensure it’s successful.
The Retail Dietitians Business Alliance today opens our one-of-a-kind one-stop Social Media Dashboard to solve the problem that our member influencers have who are watching their content and campaigns being spread across different platforms, different media channels and as a result wasting precious time trying to analyze those assets.