Dietetic professionals operate under a defined code of ethics, which requires use of science-based information and unbiased guidance. During this session, hear from a panel of retail dietitians on how they balance professional ethics with product and brand promotion. Panelists include Molly Hembree, MS, RD, LD, Retail Dietitian Coordinator at Kroger Health, Judy Chodirker, RD, MHSc, Loblaws in Canada, Yvette Waters, MS, RDN, CISSN, Nutritionist and Brand Influencer at Raley’s. Panel moderated by Judy Dodd, MS, RDN, LDN, former President of the Academy of Nutrition and Dietetics.
This session will be focused on career building tips and advice for retail dietitians seeking career advancement opportunities in retail. This session is ideal for dietitians willing to take on challenges or roles outside of traditional dietetics to gain broader retail experience. Elisa shares her career path and lessons learned along the way.
Given the incredible growth of frozen seafood sales and growing consumer interest and willingness to cook seafood from frozen (66% would try it if they had recipe ideas), commercial Alaska sockeye harvester Melanie Brown will be demonstrating how easy it is to Cook it Frozen with Alaska Seafood. Join us while Melanie shares her fishing experience and an Alaska salmon recipe. You will also hear from Monica George, head of retail marketing for ASMI, about how frozen provides year-round availability to wild and sustainable seafood from Alaska, cuts waste and makes delicious and healthy eating a slam dunk. After the session, ASMI will send $100 gift cards to the first 25 RDs who send links to their own Alaska Seafood Cook it Frozen demos featured on their social channels.
This session will offer new ideas and actionable steps for supermarket RDs to develop their career and expand their reach in stores and in the community. RDs will learn media and spokesperson skills that are crucial to effectively communicating health messages to consumers and local audiences, along with practical tips for pitching story ideas to media, looking and sounding professional on camera, and working with healthy food brands. RDs will take home tangible tools to further hone their skills, education opportunities on timely topics like plant protein, and access to Wonderful’s team of RDs for more information and support.
An unintended consequence of the pandemic is increasing obesity rates, creating an opportunity for retail RDs to offer programs that effectively meet this consumer need. During this session, two retail RDs who are also board certified weight management experts will share their individual virtual success secrets from two different retail brand’s programs. They share a common goal: encouraging RD’s to take the lead and create their own weight management series to meet a growing need while providing practical and healthy weight management strategies, that foster an environment of support and positivity.
Lights, camera, action! Award winning television professional and registered dietitian nutritionist Carolyn O’Neil, MS, RDN shares tips and tricks for improving on camera skills for virtual presentations. Learn expert techniques to help you and your food look even better on virtual video platforms.
At grocery retail, a key goal is for all community members to find foods that fit their eating habits. This goal is, in part, accomplished by micro-marketing based on individual store or key markets. During this session, hear from retail buyers on how data is driving cross-cultural micro-marketing decisions to offer cultural foods important to local communities.
The demand for gluten-free has been on a steady rise. What's behind the increase in gluten-free seeking consumers? How can retail RDs help these shoppers make informed choices? What does a gluten-free certification mark really mean on product packages and why does it matter? Education and food safety experts from the Gluten Intolerance Group, a non-profit organization that is on a mission to make life easier for everyone living gluten-free, will share key insights into the gluten-free shopper, resources for you and your customers, and details on what is behind the certification mark that appears on over 60,000 products.