Think about the power of communication with the eyes in everyday interaction whether it’s business negotiations or personal conversation. Your eyes alone can convey confidence, enthusiasm, and your level of interest. We’ve all had conversations with someone before where we could sense distraction or uncertainty based alone on where the other person was looking.
The COVID pandemic exposed a huge number of consumers to click and collect shopping, many of whom were using it for the first time. According to freshop, the current average basket size for click and collect is $122 and 85% of sales are the same day or next morning. Thirty percent of sales are via a mobile app and 75% of orders are for pick up. Experts predict that this method of purchasing and picking up groceries will be a big part of the future as it is both efficient and cost effective for the retailer. Here’s a look at what’s next for click and collect:
In my current role as the Health & Wellness Dietitian at SpartanNash, I coordinate their health and wellness strategy, initiatives, and programs. I work with merchandising, communications, and distribution marketing to bring health and wellness programs like Kid’s Crew, Nutrition Pathways, and Store Tours to the forefront of our stores.
A lot has changed in 2020, and it’s likely that as a retail RD, you’ve been required to show agility, flexibility and creativity to navigate the changes at your retailer and in your role. It’s also likely that in this process, you’ve learned some things about yourself. Perhaps you’re not as flexible in your work as you thought, or you’ve realized you like a bit of shake up now and again.
Have you ever enjoyed listening to a speaker so much that the time flew by and you walked away thankful that you were part of the privileged audience? In your professional career, you too will have the opportunity to be a great presenter, but these skills typically don’t come naturally. For most of us, a successful presentation requires preparation and practice if we want to keep our audience entertained and connected. Here are some tips to help you deliver powerful presentations that can captivate any audience:
As dietitians, we have membership in a variety of Dietetics Practice Groups. Over the years, I have been a member of Nutrition Entrepreneurs, and this year have been thrilled with one key benefit of membership – a subscription to Entrepreneur Magazine. The latest issue focused on how we solve tomorrow’s problems today, and many ideas have relevance for retail health and wellbeing programs.
In today’s environment, it’s necessary to use social media to reach consumers with educational content related to your retailer’s services and products. However, consistently creating content that is engaging and relevant can often be a struggle. Improving your skills as a content creator takes time, effort and discipline. Here are some tips to help you deliver content that grabs the interest of your target audience:
If you haven’t registered yet, follow this link to claim your place at RDBA Virtual Experience: What You Need to Know. The event is scheduled for 11:00-12:30 and 2:00-3:30 EST on September 22, 23, and 24. This event is exclusive to retail dietitians and retailer verification is part of the registration process. There is no fee for retail RDs to attend the event.