Millennials – the most sought-after target for today’s marketer – are resourceful, purpose-driven curators who are seeking out healthier options with a strong focus on organic and natural. Join marketing executives from top gluten-free brands, Udi’s Gluten Free and Glutino, to learn more about millennials – their shopping habits, health perceptions, and key insights to effectively market to this ever popular audience.
As dietitians, we often feel torn between the philosophy of “food first” and the reality that many of our shoppers are looking for assistance in choosing vitamins and supplements that could be beneficial to their lifestyles. In this session, we will discuss trends in the vitamin and supplement industry, while providing guidance on how to responsibly partner with your retail leadership in HBC and pharmacy to create meaningful and evidence-based guidance for supplement shoppers.
How can you capture the media's attention? RDBA's next webinar from our sponsor, Tropicana, will provide a step-by-step process to attract the media for your company’s healthy living brand, establish yourself as a valued resource to key media outlets, and promote your programs and services.
Who is the vegan consumer and how can your retailer embrace the plant-based eating trend? Join RDBA and Earth Balance for an insightful webinar that will equip you with marketing tactics to effectively reach this consumer group.
Everyone enjoys a treat, but what does science tell us about consuming candy in moderation and how can you help shoppers understand the moderation message? Join RDBA and The National Confectioners Association on July 31st at 12:00pm CT to lean more!