Just when retail dietitians get a handle on the buyer role, they realize that not all buyer roles are the same. In fact, there are distinct difference between the roles based on the category of the store. “It’s essential for dietitians to establish in-roads to the buying teams,” says Stephanie Schultz, MSM, RDN, CD and Sr. Director of Marketing and Communications at Skogen’s Festival Foods. “Identify a colleague who can point you in the right direction and help you navigate the differences.”
By avoiding difficult conversations we could actually be missing out. The ability to give and receive feedback is an essential skill that can open up opportunities for growth not only at work but in life. Here are some tips for ensuring that giving and receiving feedback is a positive and valued experience:
One of the biggest challenges of a retail dietitian is to successfully communicate how their role has a positive impact on the business. It helps to start by having a value driven mindset. Envision your work as a business need not just a nice service - and your business is to have a positive impact on the business! Consider the following questions:
In the retail environment, technology is changing e-commerce and will continue to do so. Experts estimate that more than 70 percent of the population will be ordering food online within 10 years but it’s important to know which shoppers are leading the way so you can use your expertise to provide online shopping solutions. Demonstrate your understanding of online shopping needs by providing relevant information to help keep online shoppers loyal while driving an increase in basket size. Here are some considerations:
Effective managers of the future will be less hierarchical and will need to increase the communication and collaboration between everyone in the workplace. This shift from “top-down” management to “alongside” structured workplaces will include out-centric strategies that will focus on developing employees and teams so all members of the business can be active and valued contributors. Managers will want to listen rather than dictate so they can meet the needs of all team members and empower them to become the best they can be in life and in work. Here are some key behaviors that can help you become an out-centric leader:
Retailers love customers who actively recommend the products and/or services found at their store(s) and these “engaged customers” can play a critical role in the long-term profitability of companies. This pattern of customer activity is based on commitment, loyalty and positive word-of-mouth. But how do you, as a retail dietitian, get shoppers to become your ally and provide positive testimonials? And more importantly, how can you leverage meaningful customer interactions to help show management your value? Here are a few tips:
I was recently invited, by the Retail Dietitian Business Alliance (RDBA), to speak at their annual Retail Dietitian Exchange. This is an annual event which brings together the membership of the RDBA to exchange “best practices” utilized among its registered dietitian membership in the grocery industry. The RDBA was founded by Phil Lempert, aka “The Supermarket Guru” seven years ago with the mission to “foster the continuing business education and career development of current and future retail dietitians.”
One of the biggest challenges for a retail dietitian is to successfully communicate how their role has a positive impact on the business. Although this may be difficult it is not impossible - if you understand your corporate retail goals and what metrics you should track to show alignment and value. For this reason, a personal profit and loss statement (P&L) can be used to account for how your individual efforts contribute to the department and your company during a certain period of time. Often referred to as a “financial report”, these statements convey the current financial impact of your work and can also help predict the future.