There is a lot to celebrate during Frozen Food Month this March. Thanks to recent product innovations, high-quality ingredients and a variety of healthful new options, frozen food sales are soaring. The pandemic has only accelerated this growth as individuals and families appreciate the long shelf-life and easy preparation benefits that frozen foods provide, and a 2020 study from the American Frozen Food Institute (AFFI) suggests elevated sales will continue. Here are five educational motivators to keep shoppers feeling good about frozen:
The COVID pandemic has impacted our world and that of our customers in so many ways. One significant change is the increase in food and nutrition insecurity. This article explores the actions that retail dietitians can take to support food insecure shoppers as shared in the Academy of Nutrition and Dietetics Foundation’s recent webinar - Improving Food and Nutrition Security in America: An Opportunity for Food Retail Dietitians.
It should be no surprise to dietitians that effective counseling starts with knowing and understanding your consumer's preferences and cultural practices. These create the fabric of our being and should not be taken lightly. You are at an advantage when you identify with the majority of your community but when you don’t this should be your prompt to want to learn and experience these sacred cultural differences. Here are a few considerations to review to make sure you are meeting the needs of communities in diverse markets.