Retail Industry Insights
RDBA Launches Two New Podcasts
Today, we’re pleased to announce the addition of two new podcasts, which are available for free listening and download on iTunes, Stitcher, and SoundCloud. Hosted by RDBA CEO Phil Lempert in his Lost in the Supermarket® podcast series, these podcasts are guaranteed to be of value to retail RDs.
Omnichannel Shopper Engagement Essential for Success of RD Programs and Services
The continued hype surrounding online shopping has put pressure on traditional grocers to expand their shopper offerings, with options like click-and-collect on the rise. But the broader way to compete with online giants like Amazon is to ensure true omnichannel shopper engagement.
It is Time for Supermarkets to be Redesigned?
In preparation for all the wonderful things the food world was looking forward to in the year 2000, I sat down with European artist Herbert Hofer to share my vision of what a supermarket might look like in 2000. The year was 1989 and Hofer painted a consumer experience second to none.
Using Syndicated Data
You may have heard your retail leadership talk about analyzing syndicated product data but may not fully understand what it is and how this data can impact purchasing, merchandising and advertising decisions. Brands and retailers can use this data to identify trends such as competitor growth and market share, and compare store-level sales by product. Mark McKeown, from IRI, provided some insights on ways this data may prove useful to retail dietitians: