Retail Industry Insights
This year will mark my (gulp) 25th year in the food industry. There have been so many changes in what and how we eat and shop, but perhaps the greatest change is in food communications. Not just the channels, although we have watched weekly circulars become targeted Instagram offers, but most importantly our target consumer. When I started, it was all about a 25-54-year- old middle income mom. And now, we target. EVERYONE. Four generations actively shop in your stores. Those with food intolerances, on a cleanse and following ketogenic diets are fans of your concept. How can you target everyone? Our latest research says shift to targeting “Gen Food.”
The fourth annual Power of Foodservice 2019 study was conducted this year by 210 Analytics and commissioned by the Food Marketing Institute. The study takes a deep dive into retail deli and prepared foods to understand the opportunities along with consumer habits, preferences and trends. The survey specifically sought to determine shopper interests, attitudes and actions surrounding these categories. With foodservice being a key growth area for retailers, it is vital that retail dietitians stay on top of prepared food trends and consumer behaviors. Here are 10 important takeaways from the study:
In July and August of 2019, the Retail Dietitians Business Alliance conducted a survey of retail dietitians to capture insights on retail dietitians’ roles, job satisfaction and shopper engagement. In total, 116 retail RDs completed the survey. Today, we're sharing the survey results.
The recently released Food Marketing Industry Speaks 2019 report discussed some interesting but perhaps not surprising issues surrounding the current pulse of the supermarket industry. The report summarizes feedback from 107 retailers and wholesalers representing 36,000 in the U.S. and Canada. Here are six key take-aways regarding how retailers are adapting business for success and what this may mean to your position as a retail dietitian.