Many companies are in the process of establishing goals and setting plans for the 2021 fiscal year. For many retail RDs, a key element of annual planning is identifying how to effectively track and communicate the return-on-investment of nutrition programs and services. RDBA has covered this topic extensive, and while written over time, the content of the following articles is still applicable today as you are strategizing for the new year.
As we sadly move into the next phase of the COVID-19 pandemic with a huge increase in cases and deaths in most cities across the country, consumers are already starting to micro-hoard and retailers including Kroger, H-E-B and Publix have announced quantity limits on certain products.
Many RDBA members have reached out expressing FOMO as you weren’t able to attend RDBA’s Virtual Experience in Septembers. Well, no worries as all sessions were recorded and are available for your viewing pleasure. Below are a few highlights with relevance to meeting shoppers’ interests and business needs at this time of year.
It’s that season when many retailers are revisiting and reprioritizing goals for the new year, making it essential for retail RDs to do the same to ensure their programs and services align with the overall direction of the company. A key consideration in writing or refreshing your 2021 goals is to ensure they are results oriented.
While video calls seemed fun at first, many of us are increasingly experiencing burnout from too much on-screen meeting time, a phenomenon that’s been labeled “Zoom fatigue.” This method of communicating and connecting with others, however, is the new normal. If constant video meetings have you feeling drained, try these suggestions to help you avoid becoming Zoomed out.
The pandemic forced most corporate offices to close months ago and many employees had to set up home offices where they continue to conduct much of their work. While working from home has some benefits it also has its share of distractions. Here are some tips for staying focused and maximizing your productivity in a home work environment:
If you conducted media spots for your retailer before the pandemic, you probably went to the TV station for a live or taped segment. But for the past several months, stations have not allowed any guests to make in-studio appearances. Don’t let this stop you from pitching stories to your local news outlets. Now more than ever, they are looking for some engaging and timely topics for their viewers and you can be creative with delivery. Here are some things to think about as you navigate media during these unprecedented times:
As dietitians, we have membership in a variety of Dietetics Practice Groups. Over the years, I have been a member of Nutrition Entrepreneurs, and this year have been thrilled with one key benefit of membership – a subscription to Entrepreneur Magazine. The latest issue focused on how we solve tomorrow’s problems today, and many ideas have relevance for retail health and wellbeing programs.
If you feel it’s time to expand your team and budget, the next step will be to get the green light from senior management. Don’t expect a simple yes without building a strong business case to convince them of the need. Here are some steps to help ensure your success: