Showing the value a dietitian brings to the retail environment continues to be a vital area of focus for those RDNs practicing in this space. The ability to calculate a positive return on investment (ROI) and to share those findings with leadership is essential to job security, obtaining approval for new programs and to support additional staffing.
Over the past year amidst the pandemic, consumers have been more willing to switch brands and/or try new brands, and private label has benefited. Survey data from McKinsey and Company found that nearly 20% of consumers indicate they have purchased more owned brand products during the pandemic than they did pre-COVID-19. Forty-five percent of these shoppers indicate price was the primary reason. Private label brands are having a moment, and retailers are strategizing to hold these sales.
Private brand products continue to be a priority for retailers as they provide both differentiation and profit to the company. Through their health and wellbeing initiatives, retail dietitians can increase private brand awareness and credibility while educating shoppers on how to use products to reach personalized wellness goals. Here are some strategies for integrating private brands into educational selling programs to increase sales and basket size:
In the retail industry, trend watching doesn’t just happen at the start of a new year. It’s a constant activity. During the Annual Meat Conference earlier this month, results of the most recent Power of Meat study where shared. Here are insights from the study and related opportunities for retail healthy living programs.