A key skill looked for when retailers hire dietitians is culinary ability. Proficiency as a good home cook is often a requirement for retail RD roles. Today we’re seeing that the pivot many programs made to digital food demos and cook-alongs is likely to continue into the foreseeable future, making culinary chops even more important for success in reaching shoppers. The good news is that there are a variety of ways to gain skill, expertise, and even certification, in culinary arts.
One of the retail fallouts from the pandemic was the closing of self-service, prepared food stations such as salad bars. As safety concerns most likely will continue, the fate of bringing these food stations back remains far from certain. Because of this, retailers and equipment suppliers are rethinking the role self-service food areas will play in the future. Retail RDNs can use their skills and knowledge to suggest solutions that meet consumer and store needs. Here are some considerations:
Trends are always changing in the nutrition and retail space, but this has been even more accelerated over the past 18 months. These rapid changes can be challenging to keep up with, so Quaker Oats is here to help! Below are some of the newest statistics on consumer behaviors and thought starters to help you use them – and oats – to engage with shoppers.
Since the pandemic started, hybrid/remote work has put us all in the new position of being on camera in home work spaces for meetings, conferences, webinars, and work social/happy hours. I think we have all witnessed at least one or two hilarious mishaps. I’ll go first.
In previous articles we discussed how to conduct surveys related to health and wellness programming and ways to analyze the data. The final step is reporting your survey results. While it’s easy to get caught up in statistics and percentages, it will be important to deliver your key findings in a short and succinct manner. Follow these steps to ensure your priority messages are communicated clearly:
Thirty percent of consumers indicate that environmental sustainability is more important in their food purchase decisions than it was ten years ago, according to the 2020 IFIC Food and Health Survey. More than 40 percent indicate knowing a manufacturer is committed to producing a food in an environmentally sustainable way impacts buying habits. Based on this consumer interest, carbon labeling is emerging as a method for food companies to provide information on sustainability.
Getting feedback from your customers is important if you want to understand how your current wellness programming is being utilized and to help determine future needs. In our last article, we discussed the different types of surveys to choose from but conducting a successful survey is more complex than simply asking shoppers how they feel about your initiatives. You need strong survey questions to effectively obtain meaningful customer insights. In addition, you must properly sift through the data to obtain key behaviors, needs and trends that can enhance your future strategy and actions.
FMI’s Staying-Strong-with-Family-Meals Barometer research reveals that the majority of Americans plan to continue having family meals to stay connected to their loved ones, building on the habits bolstered during the height of the pandemic. In addition, FMI’s U.S. Grocery Shopper Trends 2021 study shows that the desire to balance pleasure, health, values, and convenience still forms the backbone of how consumers think about and practice notions of eating and cooking well. Helping your shoppers understand how to make nutritious, delicious, and convenient meals will likely make family meals more achievable and enjoyable.