RDBA WEBINAR: Storytelling – How Retail RD’s Can Use the Power of Storytelling to Influence Key Audiences
Learn about storytelling and get tips for telling stories successfully in this one-hour webinar with Jocelyn Gerard of Stemilt Growers, a family-owned tree fruit growing, packing, and marketing company based in Wenatchee, WA.
Keep Calm and Eat Breakfast: Bringing Millennials Back to the Breakfast Table for a Positive Impact on Category Sales
Anecdotally, breakfast is often referred to as the most important meal of the day, yet trends in breakfast consumption suggest that a significant number of Americans skip breakfast each day.
During this webinar, RDBA Executive Director Annette Maggi, MS, RDN, LD, FAND will share insights on how to effectively encourage purchase of healthier food products within the professional code of ethics. Communicating to shoppers on topics (i.e. clean label) with limited scientific support will also be discussed and the professional code of ethics will be reviewed.
Can you imagine what your store would look like if the orange juice section was suddenly empty or produce shelves were void of all oranges, grapefruit, lemons and limes? We all need to be concerned that this is possible in light of the disease citrus greening, which has been a major contributor to a 70% reduction in Florida citrus production in just 11 years.