Communications

While you may have missed the live version of RDBA Virtual Experience, you can still access many of the amazing sessions. This week, we’re highlighting one of our top attended sessions – Tips from a Live Streaming Producer, lead by our own Tony Kucenski. During this session, Tony provides tips on live streaming, an understanding of the capabilities of phones and devices, the importance of practical lighting, and options for free software to improve your live streaming. Adding text and graphics to videos is discussed.

Think about the power of communication with the eyes in everyday interaction whether it’s business negotiations or personal conversation. Your eyes alone can convey confidence, enthusiasm, and your level of interest. We’ve all had conversations with someone before where we could sense distraction or uncertainty based alone on where the other person was looking.

Have you ever enjoyed listening to a speaker so much that the time flew by and you walked away thankful that you were part of the privileged audience? In your professional career, you too will have the opportunity to be a great presenter, but these skills typically don’t come naturally. For most of us, a successful presentation requires preparation and practice if we want to keep our audience entertained and connected. Here are some tips to help you deliver powerful presentations that can captivate any audience:

In today’s environment, it’s necessary to use social media to reach consumers with educational content related to your retailer’s services and products. However, consistently creating content that is engaging and relevant can often be a struggle. Improving your skills as a content creator takes time, effort and discipline. Here are some tips to help you deliver content that grabs the interest of your target audience:

The alarm clock rings.  As we open our eyes to a new day, let’s open our minds to mindfulness. Mindfulness is a growing practice in everyday living and holistic health.  It’s the state of being present, aware and non-judgmental. 

We’ve all learned that science is crucially important in a global pandemic based on a novel virus (Disinfectant kills the virus on surfaces but should not be injected it into the human body.). At the same time, the situation has brought to life the importance of ethics (Harvard, with the largest endowment in the world, should you have applied for federal relief funding?).

Community events and local health fairs can be an effective way to engage existing shoppers and reach new consumers, and retail dietitians are often invited to participate in these events as a central community member.

Strong negotiations skills are essential for retail dietitians to possess, as most services and programs you offer require partnership at some level. Previously, we have discussed getting comfortable with negotiation basics, which has given rise to questions from RDBA members on how to handle situations when negotiations become contentious. Today’s article focuses on tips for managing these complicated conversations.

For Millennial moms and dads, one mission prevails over all others when food-shopping: keep it healthy.

Given retailers’ expansive geographical reach, it’s not uncommon for retail dietitians to manage a team, work for, or have colleagues in a different geographic location. Peak shopping hours create ideal times for healthy living programs, resulting in varied work schedules for retail RDs. The end result is heavier reliance on technology to build relationships amongst teams.