Communications

While there are certainly some individuals who must monitor carbohydrate intake, or cannot tolerate gluten, many shoppers may be unnecessarily eliminating grain items from their diet and are missing out on the enjoyable, affordable and nourishing addition they provide to meals and snacks. The following strategies can help you debunk grain food myths and let shoppers feel good about reaching for that bakery baguette and box of pasta.

In today’s marketplace, shopper engagement on health and wellbeing must include social media interaction. But contrary to popular belief, the goal isn’t full dialogue on Twitter and Facebook. The varying social media platforms have different roles in shopper engagement.

The goal is not to eliminate all added sugars but to minimize the consumption of empty and excess calories. However, without proper consumer education, the “demonizing” of added sugars in the media may lead consumers to make substitutions that are not actually healthier. Here are some ways to help consumers put added sugars into context and guide them to healthful food choices:

In last week’s article, 4 Reasons You Should be Podcasting (attach link), we discussed this tool as an effective way to reach your shoppers with in-depth education.  If you’ve added podcasting to your communications plan for 2018, here are five tips and tricks to ensure it’s successful.

As you’re establishing plans for how to fully engage your health-conscious consumers in 2018, there’s one more method you should seriously consider – podcasting.

While no one can perfectly predict the future, our digital and social leaders believe these are five drivers for the next five years

Using the right approaches to deal with unhealthy workplace conflict can help resolve issues while maintaining positive relationships. Here are 6 tips for managing conflict in the workplace:

As more and more retail dietitians are providing one-on-one counseling as part of their services, adopting an EMR system can present some potential benefits for retail dietitians that far outweigh its learning curve.

The Retail Dietitians Business Alliance today opens our one-of-a-kind one-stop Social Media Dashboard to solve the problem that our member influencers have who are watching their content and campaigns being spread across different platforms, different media channels and as a result wasting precious time trying to analyze those assets.

Whether your retailer employs dietitians in every store or you have one corporate RDN, collaborating with community health influencers can amplify your wellness messaging, attract new customers and help drive sales.