I am Mackenthun's sole registered dietitian covering three stores. My approach to delivering programming is different for each store. One store serves a community of middle-class families while the other two stores serve low-income communities that are in food deserts.
It may be hard to imagine that before 1970, a factory could spew black clouds of toxic smoke into the air or dump tons of toxic waste into a nearby stream, and that was perfectly legal. They could not be taken to court to stop it. How was that possible? Because there was no EPA, no Clean Air Act, no Clean Water Act. There were no legal or regulatory mechanisms to protect our environment.
Consumer interest in the relationship between food and health has continued to increase, so much so that consumers' definition of food value extends beyond taste, price and convenience and now includes health and wellbeing. These trends present an opportunity for retail dietitians to help address the health and wellness needs of their customers. By capitalizing on health and wellness programming, promotions, and value-added services, food retailers can increase their value as both a destination and a partner in their customers’ shopping journeys.
Good media exposure can help you attract new customers, promote products, boost your credibility, and build your retailer’s reputation as a destination for wellness solutions. Obtaining consistent and meaningful coverage, however, takes some effort and careful planning. Here are some steps that can help you increase your media presence:
A recent report from IRI and FMI indicates that the fresh food business of 2025 will be much different than that of 2015. The report also suggests that retailers must be forward-looking, data-driven and break from tradition to keep pace with the rate of change. Here are some report highlights:
New Podcast Available: The Dietitian’s Guide to the Benefits of Stocking High Vitamin D Mushrooms in Your Stores
The Retail Dietitians Business Alliance in partnership with Monterey Mushrooms announces the launch of our newest podcast, The Dietitian’s Guide to the Benefits of Stocking High Vitamin D Mushrooms in Your Stores.
Strong negotiations skills are essential for retail dietitians to possess, as most services and programs you offer require partnership at some level. Previously, we have discussed getting comfortable with negotiation basics, which has given rise to questions from RDBA members on how to handle situations when negotiations become contentious. Today’s article focuses on tips for managing these complicated conversations.