Think about the power of communication with the eyes in everyday interaction whether it’s business negotiations or personal conversation. Your eyes alone can convey confidence, enthusiasm, and your level of interest. We’ve all had conversations with someone before where we could sense distraction or uncertainty based alone on where the other person was looking.
Have you ever enjoyed listening to a speaker so much that the time flew by and you walked away thankful that you were part of the privileged audience? In your professional career, you too will have the opportunity to be a great presenter, but these skills typically don’t come naturally. For most of us, a successful presentation requires preparation and practice if we want to keep our audience entertained and connected. Here are some tips to help you deliver powerful presentations that can captivate any audience:
In today’s environment, it’s necessary to use social media to reach consumers with educational content related to your retailer’s services and products. However, consistently creating content that is engaging and relevant can often be a struggle. Improving your skills as a content creator takes time, effort and discipline. Here are some tips to help you deliver content that grabs the interest of your target audience:
We’ve all learned that science is crucially important in a global pandemic based on a novel virus (Disinfectant kills the virus on surfaces but should not be injected it into the human body.). At the same time, the situation has brought to life the importance of ethics (Harvard, with the largest endowment in the world, should you have applied for federal relief funding?).
Strong negotiations skills are essential for retail dietitians to possess, as most services and programs you offer require partnership at some level. Previously, we have discussed getting comfortable with negotiation basics, which has given rise to questions from RDBA members on how to handle situations when negotiations become contentious. Today’s article focuses on tips for managing these complicated conversations.
Given retailers’ expansive geographical reach, it’s not uncommon for retail dietitians to manage a team, work for, or have colleagues in a different geographic location. Peak shopping hours create ideal times for healthy living programs, resulting in varied work schedules for retail RDs. The end result is heavier reliance on technology to build relationships amongst teams.
This year will mark my (gulp) 25th year in the food industry. There have been so many changes in what and how we eat and shop, but perhaps the greatest change is in food communications. Not just the channels, although we have watched weekly circulars become targeted Instagram offers, but most importantly our target consumer. When I started, it was all about a 25-54-year- old middle income mom. And now, we target. EVERYONE. Four generations actively shop in your stores. Those with food intolerances, on a cleanse and following ketogenic diets are fans of your concept. How can you target everyone? Our latest research says shift to targeting “Gen Food.”