Many RDBA members have reached out expressing FOMO as you weren’t able to attend RDBA’s Virtual Experience in Septembers. Well, no worries as all sessions were recorded and are available for your viewing pleasure. Below are a few highlights with relevance to meeting shoppers’ interests and business needs at this time of year.
It’s that season when many retailers are revisiting and reprioritizing goals for the new year, making it essential for retail RDs to do the same to ensure their programs and services align with the overall direction of the company. A key consideration in writing or refreshing your 2021 goals is to ensure they are results oriented.
While video calls seemed fun at first, many of us are increasingly experiencing burnout from too much on-screen meeting time, a phenomenon that’s been labeled “Zoom fatigue.” This method of communicating and connecting with others, however, is the new normal. If constant video meetings have you feeling drained, try these suggestions to help you avoid becoming Zoomed out.
The pandemic forced most corporate offices to close months ago and many employees had to set up home offices where they continue to conduct much of their work. While working from home has some benefits it also has its share of distractions. Here are some tips for staying focused and maximizing your productivity in a home work environment:
If you conducted media spots for your retailer before the pandemic, you probably went to the TV station for a live or taped segment. But for the past several months, stations have not allowed any guests to make in-studio appearances. Don’t let this stop you from pitching stories to your local news outlets. Now more than ever, they are looking for some engaging and timely topics for their viewers and you can be creative with delivery. Here are some things to think about as you navigate media during these unprecedented times:
As dietitians, we have membership in a variety of Dietetics Practice Groups. Over the years, I have been a member of Nutrition Entrepreneurs, and this year have been thrilled with one key benefit of membership – a subscription to Entrepreneur Magazine. The latest issue focused on how we solve tomorrow’s problems today, and many ideas have relevance for retail health and wellbeing programs.
If you feel it’s time to expand your team and budget, the next step will be to get the green light from senior management. Don’t expect a simple yes without building a strong business case to convince them of the need. Here are some steps to help ensure your success:
July 31 looms as a date that could have dramatic impact on the budgets of the millions of Americans currently unemployed. If Congress and the White House decide note to extend the $600 a week federal unemployment subsidy, consumers will have less money to spend, including on groceries. This could make owned brand products even more attractive than they have been during the pandemic thus far.
When you are on camera it goes without saying that you want to look your professional best. And when you are comfortable with your appearance, both you and audience can focus on the messages you are trying to communicate. Whether live in a television studio, or taping a video segment (which is happening more often right now), here’s some tips for making a great visual impression: