IFIC research shows that improving and maintaining health are the top incentives for choosing nutrient-dense foods and beverages. But choosing the right foods isn’t as easy as people think. That’s where supermarket RDs come in.
This is a significant year for early childhood nutrition. For the first time, the 2020-2025 Dietary Guidelines for Americans will offer guidance for optimal nutrition from birth to 24 months of age and parents are sure to have questions. Now is the perfect time for retail dietitians to become a trusted source of credible information to overwhelmed parents and caregivers by providing simple nutrition tips and feeding solutions. Here are some considerations and resources to help you put together an effective communication plan:
We know this must be the case for other foods, particularly functional foods, and ingredients as well. It’s our mission to help you change this to help more consumers reap the health benefits of functional ingredients like milled flaxseed.
As we sadly move into the next phase of the COVID-19 pandemic with a huge increase in cases and deaths in most cities across the country, consumers are already starting to micro-hoard and retailers including Kroger, H-E-B and Publix have announced quantity limits on certain products.
From webinars, to on-line demos and cooking classes, retail dietitians have had to go digital when providing educational programming during the pandemic. To be effective and truly engage on-line audiences it is important to identify techniques that can strengthen learning. The following guidelines can help you, the virtual trainer, improve your success when facilitating virtual educational outreach:
I am an in-store RD and my current role is as the Nutrition Advisor for our latest store concept, Raley’s O-N-E Market. This is a new role for the organization, and I am responsible for bringing the O-N-E acronym, which stands for organics, nutrition, and education, to life by educating our Something Extra members, team members and the community on our vision to change the way the world eats, one plate at a time.
Concerns with the Coronavirus are likely to move well into the new year and connecting virtually with customers may be your best opportunity to provide shoppers with needed meal ideas, and nutrition tips. Hosting a virtual recipe demo is not only fun but also allows you to showcase seasonal foods, own brand products and cooking tips. Keep your execution simple and focus on providing a meaningful and engaging meal solution to your audience. After you select your recipe and topic, follow these steps to set your demo “stage” for success:
Many RDBA members have reached out expressing FOMO as you weren’t able to attend RDBA’s Virtual Experience in Septembers. Well, no worries as all sessions were recorded and are available for your viewing pleasure. Below are a few highlights with relevance to meeting shoppers’ interests and business needs at this time of year.