Communications

Most consumers are creatures of habit. They buy many of the same foods each week and prepare recipes that they are familiar with. However, many of your shoppers will be moving into the New Year thinking about ways they can eat healthier and manage the weight they may have gained during the pandemic. Help your customers reset their eating habits and keep them motivated by providing relevant tools and messages around taking small positive steps toward a healthier 2021. Here are some topics for educational activation:

IFIC research shows that improving and maintaining health are the top incentives for choosing nutrient-dense foods and beverages. But choosing the right foods isn’t as easy as people think. That’s where supermarket RDs come in. 

This is a significant year for early childhood nutrition. For the first time, the 2020-2025 Dietary Guidelines for Americans will offer guidance for optimal nutrition from birth to 24 months of age and parents are sure to have questions. Now is the perfect time for retail dietitians to become a trusted source of credible information to overwhelmed parents and caregivers by providing simple nutrition tips and feeding solutions. Here are some considerations and resources to help you put together an effective communication plan:

We know this must be the case for other foods, particularly functional foods, and ingredients as well. It’s our mission to help you change this to help more consumers reap the health benefits of functional ingredients like milled flaxseed.

From webinars, to on-line demos and cooking classes, retail dietitians have had to go digital when providing educational programming during the pandemic.  To be effective and truly engage on-line audiences it is important to identify techniques that can strengthen learning. The following guidelines can help you, the virtual trainer, improve your success when facilitating virtual educational outreach:

Concerns with the Coronavirus are likely to move well into the new year and connecting virtually with customers may be your best opportunity to provide shoppers with needed meal ideas, and nutrition tips. Hosting a virtual recipe demo is not only fun but also allows you to showcase seasonal foods, own brand products and cooking tips. Keep your execution simple and focus on providing a meaningful and engaging meal solution to your audience. After you select your recipe and topic, follow these steps to set your demo “stage” for success:

If you’re someone who truly enjoys writing and communicating to the public, starting a nutrition blog can certainly be worth the invested time and energy needed. A blog is a great way to share recipes, shopping/meal planning tips and nutrition information. It could be an extension of your job, or something you start on your own. Either way, a blog is a great way to expand your reach, be creative and share your knowledge about food and nutrition. Here are some tips for getting started and ensuring success:

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to your online content. The goal is to have a search engine show your website or web page as a top result for searches of a certain keyword. SEO targets unpaid traffic rather than direct traffic or paid traffic. Here are 5 things you should know to drive more organic traffic to your content and improve your search rankings:

We’ve been navigating virtual meetings for months now, raising the question of how to make them more effective and efficient. Consider these five tips for maximizing virtual meetings.

While you may have missed the live version of RDBA Virtual Experience, you can still access many of the amazing sessions. This week, we’re highlighting one of our top attended sessions – Tips from a Live Streaming Producer, lead by our own Tony Kucenski. During this session, Tony provides tips on live streaming, an understanding of the capabilities of phones and devices, the importance of practical lighting, and options for free software to improve your live streaming. Adding text and graphics to videos is discussed.