Communications

Learning new skills on the job is common no matter our work experience level, and throughout this past year, retail dietitians have built a multitude of new skills. High on the list is the ability to develop and lead engaging consumer videos and live stream.

Here are five elements of an effective retail healthy living content calendar:

The platform is testing a “see full recipe” button that appears above the content creator’s username. 

Even though most fresh perimeter categories benefit from health-halo status, retailers are increasingly seeking opportunities to communicate the distinct benefits of their better-for-you fresh offerings at the point of sale.

It should be no surprise to dietitians that effective counseling starts with knowing and understanding your consumer's preferences and cultural practices. These create the fabric of our being and should not be taken lightly. You are at an advantage when you identify with the majority of your community but when you don’t this should be your prompt to want to learn and experience these sacred cultural differences. Here are a few considerations to review to make sure you are meeting the needs of communities in diverse markets.

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) and the Supplemental Nutrition Assistance Program (SNAP), which provides food stamps, are the two main programs that offer nutrition assistance to low-income families. While most every retailer participates in these programs there are strategic ways for retail dietitians to engage and educate eligible shoppers, help drive incremental sales and positively impact public health. Consider these opportunities to:

By now, you’ve probably joined the one billion people that use Instagram. The platform started in 2010 and has the fourth highest number of users of mobile apps, outranked by Facebook, Facebook Messenger and WhatsApp. There’s some great news for businesses as 200 million users visit at least one business profile daily, and 90% follow a business (according to Hootsuite, a social media management platform). 

For many people, negotiating can be a very difficult thing to do and something that is often avoided. Suzanne de Janasz, a professor of management and conflict resolution at George Mason University has researched negotiation for more than two decades and found that whether it comes to a higher salary, a promotion, help at home or a better car deal, women find it harder to ask than men because they simply don’t think they deserve it, can’t possibly get what their asking for, or will experience some sort of backlash.

Social media platforms are continually evolving, and it can easily become daunting if you don’t take time to understand how they work and who they reach. In fact, if you really want to learn how these app features succeed, your best research is to sit with a teenager, watch and learn, as they fast and furiously scroll through videos and images. Today, we are specifically talking about TikTok, a platform consisting of short videos that is widely popular with Generation Z.

As communities continue to navigate through the pandemic, a rising number of consumers are concerned about their budgets and how much they are spending on groceries. Retail dietitians can provide guidance to these shoppers while offering solutions for purchasing foods that will deliver the most nutrition for their money. It is important, however, to make sure communications are respectful, positive and meaningful. Below are some recommendations for connecting with budget-minded customers: