Today, consumers are tracking their daily steps and their sleep patterns along with logging their food intake. Individuals can be obsessed with this personalized data, using it to monitor healthy behaviors, manage weight and chronic conditions, and set lifestyle goals. Wearables are becoming more sophisticated with the ability to monitor blood sugar levels or dose multiple medications or supplements throughout the day. Layered on top of this lifestyle monitoring is the ability to use a variety of diagnostic tests at home, creating a new industry of personalized diagnostics. Based on blood or stool samples or cheek swabs, consumers are spending their own dollars to better understand nutrient deficiencies, the state of their microbiome, or if they are gluten sensitive.
Medically tailored meals are growing in popularity as part of the Food as Medicine movement. These meals are personalized to address the medical needs of recipients by an RDN, and are designed to improve health outcomes, lower cost of care and increase patient satisfaction. As consumers look to retailers for more food related health and wellness resources, could a retail MTM program be the next step in providing a personalized health solution? With opportunities for reimbursement and the current pandemic situation, this may be a perfect time to look at this opportunity. Here are some MTM questions to first consider:
The landscape of genetic testing has changed dramatically in recent years and there are now hundreds of companies offering direct-to-consumer (DTC) tests. These kits include reproductive, predictive and diagnostic tests that provide information on ancestry, lifestyle factors and potential disease risk.
There are multiple signs mushrooms will be one of the top trending foods for the year ahead. The reason is simple: Fresh mushrooms’ multiple attributes align with the changing dynamics of both dining in and dining out. A nutrient powerhouse, mushrooms also bring a filling, comforting taste.
My articles on food trends usually include exciting new products and some innovations in food manufacturing or packaging. But like everything else in 2020, this trend report is different because of the coronavirus pandemic. Companies are putting innovation on the back burner to focus on supply chain issues. Stocking shelves with innovative new products is less of a priority than stocking shelves, period.
Make every bite count with the Dietary Guidelines for Americans (DGAs) is the tagline of the 2020-2025 version as launched on December 29th. While much of the newly released version aligns with the previous DGAs, there are subtle nuances as showcased in the following four focus areas:
We’re all aware that consumers’ food purchase, preparation and consumption habits have changed dramatically during the past nine months. One of the unintended consequences of these changes is trash. Residential trash volume spiked as much as 25% this spring, according to the trade group Solid Waste Association of North America. Everything from a reduced use of recyclable bags to a return to using single use plastics to an increase in deliveries has added to the problem. Empty pizza boxes, Amazon cartons, Styrofoam containers, and layers and layers of bags are causing household trash cans to overflow in this new stay-at-home era.
There is no doubt that being a farmer or farm worker this year has been treacherous. Not only have they had to deal with COVID-19, which has left many farmers with a substantially reduced labor force, but then, came the wildfires. The California governor’s office reports that farmers and rancher in the state report a 50% decrease in their production just due to the COVID-19 pandemic.
Most consumers are creatures of habit. They buy many of the same foods each week and prepare recipes that they are familiar with. However, many of your shoppers will be moving into the New Year thinking about ways they can eat healthier and manage the weight they may have gained during the pandemic. Help your customers reset their eating habits and keep them motivated by providing relevant tools and messages around taking small positive steps toward a healthier 2021. Here are some topics for educational activation: