Retail Industry Insights
You’re a dietitian. What can you possibly learn from a marketer? Quite a bit, if you work for a retailer. Getting outside of the “nutrition box” is one of the biggest challenges faced by retail dietitians, especially if you’re new to the industry. When I was working for the Central Market Division of the H.E.B. Grocery Company, my most important mentors were those in operations and, yes, marketing.
Over the past 10 years, there has been a significant increase in registered dietitians working for retailers. Judy Dodd, MS, RD, LDN, FADA, has been the Healthy Living Advisory for Giant Eagle for 20 years and is a member of the Retail Dietitians Business Alliance (RDBA) Advisory Board. We asked Judy a few questions to help shed some light on the retail registered dietitian (RD) landscape—where it’s been and where it is today.