Nearly 1,900 new product Consumer Packaged Goods (CPG) brands were launched in 2011-2012. What set the leaders apart? Innovation that delivers value. And according to Information Resources, Inc. (IRi), 27% of the 2012 Pacesetters touted better-for-you benefits.
Several recent reports have highlighted a shifting consumer mindset—one that's no longer focused on dieting and what's NOT in food (i.e.,calorie free, low calorie). This represents a distinct change and one that dietitians have been working toward for a long time.