How foods are grown and produced is increasingly becoming part of the dialogue with shoppers as it enters their decision-making process for food selection. For this reason, the Retail Dietitians Business Alliance is excited to announce the launch of our newest EduTrac Oats, Seed to Spoon, developed in partnership with Quaker.
When it comes to communicating your health and nutrition services to consumers online, it’s crucial that they can find products and programs that integrate with their daily needs and routine activities. To gain trust as a wellness resource and reach your target customers effectively you need to understand the following about your audience:
Data suggestions that kids’ influence on household purchases has increased, including in the food and beverage category. And from environmentally friendly products to global flavors to vegetarianism, today’s kids are more health conscious than prior generations. During this webcast, RDBA CEO Phil Lempert and Executive Director Annette Maggi, MS, RDN, LD, FAND will talk with a Kimberly Asman, RD, In-store Dietitian at Weis Markets, Inc. and Amy Petersen, MS, RD, LD, Health and Nutrition Manager at Coborn’s, Inc. about kids’ programming that works, ROI of these programs, and the value to the retail industry.
An intrapreneur is an employee within a company that takes risks in an effort to solve a given problem. Nutrition and intrapreneurship complement each other due to the ever changing landscape in our retail world leaving huge opportunities for retail dietitians to pursue career advancement opportunities within their companies. Join RDBA CEO Phil Lempert and Executive Director Annette Maggi, MS, RDN, LD, FAND along with guests Damian Salas and John Wilson from Drexel University for a discussion on the benefits of considering your role at retail through the lens of an intrapreneur as well as insights on how to implement and manage changes within your organization and bring your ideas to market from start to finish.
Many retail RD programs and services have a direct impact on product sales as one measure of return-on-investment. At the same time, retail RDs have added individual consults and tele-nutrition to their suite of offerings as they bring in dollars from an alternative revenue stream. Recent announcements by the federal government provide potential additional opportunity in this space for retail RDs.
The pandemic and resulting need to social distance, forced retail dietitians to change the way they communicate to team members and consumers and shift from in person conversations to virtual meeting platforms. These platforms provide a means to stay connected, exchange information, and reach consumers in order to keep departments and educational programming running smoothly and consistently. However, finding the best platforms for different work functions can be confusing. To help you break through the clutter, here is a quick list of those platforms with high ratings and the best uses for each:
This webinar, sponsored by Quaker Oats and Bare Snacks, will discuss affordable, versatile and nutritious products, provide dietitians with creative ideas on how to promote these products through their programming and share guidance on additional strategies RDs can use to help their shoppers make the most of their grocery budget.
Join RDBA for a virtual activity on Thursday, October 28th 2-3pm CT where Coborn’s Health & Wellness Manager Emily Parent MFCS, RD, LD, FAND will take you through best practices for hosting both virtual and in-person snack-alongs with your shoppers.