You won’t want to miss this insightful video, an interview on leadership with Christine Day, CEO of Luvo, the RDBA’s new sponsor. The first in a two-part series, Christine shares insights from her climb up the corporate ladder in senior roles at Starbucks, Lululemon, and now, Luvo, a new leader in the frozen food industry.
Wendy Capland, CEO and founder of Vision Quest Consulting, is an internationally recognized leadership development expert, author of Your Next Bold Move for Women, and the leading authority on "Stepping Into Leadership.” Here are her insights into what skills you will need to fast track your leadership skills.
I am continually amazed by the breadth and variety of discussion topics of importance within the retail dietetics community! While at a recent retail RD event, I had the opportunity to participate in a discussion on lab coats and why retail RDs choose to wear them or not in the course of their work. Fascinating topic, right? To bring this topic to light, I gained insight from various retailers on whether and why as it relates to lab coats.
Delivering superior value to customers is essential when attempting to establish and maintain long‐term customer relationships, a key goal of food retailers. Retail Dietitians possess unique skills and expertise that can contribute directly to this goal, while delivering incremental sales lifts beyond traditional marketing plans that rely on the 4P’s (for more on the 4 P’s, see Marketing: A Discussion for Retail Dietitians Part 1: The 4 Ps of Marketing). The central theme of value-added marketing is a customer-centric approach.