Social media provides a huge platform for education, interaction, brand awareness, and more. If you are a retail dietitian, social media needs to be on your radar. Even if your retailer and/or private brands have Twitter handles and a presence in the variety of social media sites, it’s important that you as a professional have your own handle to build your brand, help your target audience know who you are and what you stand for, and to interact with fellow professionals both in and out of the retail space. Here is some food for thought to consider if you haven’t already joined the conversation.
If you’re approaching the New Year with thoughts on how to take your retail career to a new level, assess your current effectiveness in managing upward. Establishing positive relationships with your boss as well as your company’s executives and senior leadership, showcasing your work and how it impacts the business, and learning more about where you can have the greatest impact can lead to increased responsibility, influence, and career success.
Last week, we shared some insights from Judy Dodd, MS, RD, LDN, FADA, who has been the Healthy Living Advisory for Giant Eagle for 20 years. Today, we’re going to continue the conversation with Judy, focusing on retail dietitian hiring practices and key attributes for retailers to consider when hiring dietitians.
In the coming weeks, RDBA will be launching a career center on our website, www.retaildietitians.com. In the interim, we will be posting job opportunities in RDBA Weekly to help get the word out. If you have a retail dietitian job posting that you would like for us to share, please email email@example.com. Take a look at the following opportunity from ShopRite.
You’re a dietitian. What can you possibly learn from a marketer? Quite a bit, if you work for a retailer. Getting outside of the “nutrition box” is one of the biggest challenges faced by retail dietitians, especially if you’re new to the industry. When I was working for the Central Market Division of the H.E.B. Grocery Company, my most important mentors were those in operations and, yes, marketing.
Registered dietitians (RD) bring expertise in nutrition, behavior change, and consumer education to the retail space. They’re a trusted and authoritative voice in traditional and social media as well as with consumers, colleagues and grocery employees. Food manufacturers look to RDs as an important partner.
There has never been a better time to be a registered dietitian (RD), both in terms of positive impact on public health and professional opportunities. But... it's up to the RD to make the biggest impact possible. Here are some tips to help retail RDs lead the way, developing relationships that will build store loyalty while moving the needle on public health.