When asked how to improve their primary supermarket, "local foods" came in second only to savings. As a trend that continues to grow and mature, “local foods” are becoming increasingly relevant to the majority of customers.
Daymon Worldwide and The Hartman Group have released a new report, Reframing Retail Through the Lens of a Changing Food Culture, highlighting important shifts in the way consumers eat, shop, and cook. Insights from this report will help retail dietitians better understand the current consumer mindset so they can tailor programs and communications to fit their customers' thinking and shopping behavior.
Presentations and interviews provide excellent opportunities to educate the public, and there are skills beyond nutrition knowledge that must be applied. Kim Kirchherr, a member of RDBA’s executive committee, shares key learnings from the hundreds of interviews and presentations she has conducted.