Communications

Facebook provides more than a platform to just "get the word out." We've got some practical and actionable tips to help you engage more meaningfully with your shoppers.

You’re familiar with the FDA and USDA’s role when it comes to food and nutrition regulations. But what about the FTC? From advertising to children to deceptive claims and green guidelines, you may be surprised at what the FTC is up to.

Up front or on pack—nutrition labels, panels and logos are about to become much more prominent, and there’s no doubt that retail dietitians will play a significant role in translating for consumers.

Are you a “good source” of expertise when it comes to food and nutrition regulations? By honing regulatory knowledge and skills, registered dietitians can help retailers follow the rules of the road.

TV spots provide excellent opportunities to showcase that best of what’s happening with your retailer while providing nutrition education. Today we’ll learn what sets the best television interviews apart from the rest.

Effective cooking demonstrations not only drive sales and build customer loyalty but also provide retail dietitians with an opportunity to collaborate across departments and measure the business impact of their efforts.

An important role of retail dietitians is making nutrition education part of the conversation instead of a side bar. This means making nutrition fun (so shoppers are engaged) and relevant to the store (to help build sales).

Dietitians working for vendors and public relations agencies are well-positioned to provide retail dietitians with a wealth of resources and information—from materials, content, samples, coupons, program concepts, and more.

Several recent reports have highlighted a shifting consumer mindset—one that's no longer focused on dieting and what's NOT in food (i.e.,calorie free, low calorie). This represents a distinct change and one that dietitians have been working toward for a long time.

Presentations and interviews provide excellent opportunities to educate the public, and there are skills beyond nutrition knowledge that must be applied. Kim Kirchherr, a member of RDBA’s executive committee, shares key learnings from the hundreds of interviews and presentations she has conducted.