Communications

A challenge many retail RDs face is maximizing consumer attendance and engagement at their events and in their programs. Karen Buch, RDN, LDN shares tips for increasing awareness of and attendance in dietitian services at retail.

Technology is constantly evolving. The latest program to hit the market for delivering great presentations is Prezi, a tool which can help retail RDs more effectively engage shoppers, employees and colleagues.

As a Retail Dietitian, you wear many hats including serving as a spokesperson. In this role, you can educate, empower and drive traffic to your stores as your academic background, expertise, and credentials give you instant street credibility.

Gone are the days when brands, businesses and industry experts turn to the Sunday Times and local news to communicate their message to consumers. Sure, the news is still the most reliable way to communicate information, but it’s rarely — if ever — the first way to communicate information. Find out some tips from social media strategist Ross von Metzke here.

Organic growth coincides with a decision Trans-Ocean made in 2008 to reposition Crab Classic as a healthy food product. Research conducted by Directions Research of Cincinnati, Ohio (March 2014) along with IRI scanning data, shows that consumers have responded to our healthy, quality messaging. Read on for key learnings form our experience.

For several years now, H-E-B has been hosting a contest designed to inspire the community in a healthier direction. The Slim Down Showdown event is in its fifth year, and it's bigger than ever. Find out the details from H-E-B’s Stacy Bates.

Authenticity can translate to brand recognition and bigger baskets. Learn why it is important for the retail dietitian to act authentically for their brand.

What’s the secret to successful media engagement? Follow this Top 10 List to help you build and leverage relationships with key media outlets with the hopes of garnering positive media stories to generate awareness and attention for your company’s healthy living programs and services.

Ready to work with the media? Build and leverage relationships with key media outlets with these tips!  

A few weeks ago, the Jewel-Osco Retail RDs coordinated their first comprehensive merchandising program. I recently caught up with Molly Bray and Melissa O’Brien to discuss program components and hear about what they learned along the way.