Retail Industry Insights

According to IRI data, produce at retail is a large, profitable and growing category that represents over 33% of fresh sales. Given these stats and the growing consumer interest in holistic health, produce has the power to drive increase sales and customer loyalty for supermarkets.

To properly respond to consumer inquires and instill trust in meat case purchases, supermarket health influencers need to understand the programs farmers are adopting to ensure nutritious, safe food, along with the best possible care for their animals and the land. Focus meat case messaging to highlight positive industry practices while helping shoppers have a better cooking and eating experience:

In today’s marketplace, data plays a critical role in helping retail dietitians guide shoppers on their health and wellness journey.  SPINS data can help make your in-store engagement more impactful by focusing on the right products and the right ingredients at the right time.

The consumer definition of health and wellness has expanded to include a variety of attributes relates to sustainability, making it essential for retail dietitians to add it to the list of considerations in their shopper marketing and engagement.

Consumers may become interested in the DASH diet from the recent ranking by US News and World Report as number one in best diets overall and best diets for healthy eating. 

A key component of a successful themed campaign is a comprehensive signage package for stores, yet few retailers often promote nutrition events in this manner. 

While many supermarkets have Registered Dietitian Nutritionists on staff, some are also looking into the feasibility of hiring health coaches. Let’s take a look at the differences between these two disciplines and the value they may bring to the retail setting.

Today, 45 percent of online sales are through Amazon; 58 percent of shoppers start their product searches on Amazon compared to 20 percent through search engines and 18 percent on retailer websites.

How can retail RDNs engage more with the Hispanic community and what is important to this audience in terms of food and nutrition? We continue our look at marketing to Hispanic shoppers and specific considerations for successfully interacting with this population.

Maribel Alchin RDN MBA LDN, a former retail dietitian with Meijer, was raised in Mexico for 8 years and her family continues to follow many cultural food traditions. She has helped retailers “get it right” when it comes to attracting and retaining Hispanic customers. She provides these valuable insights that retailers should know about marketing to Hispanic customers: