Last week, more than 250 retail dietitians and 50 sponsor representatives plus nearly 40 presenters came together to discuss how to pave the way for a new era of retail health and wellness programming. As the only event this year with education specifically designed for retail dietitians, the program offered more than 22 education sessions and up to 12 continuing education credits.
Most consumers recognize that vitamins and minerals play an essential role in their health, but are they a consideration when people make food and beverage purchases? If so, which vitamins and minerals do people seek, and where do they look for this information while shopping for groceries?
Retail dietitians see streams of customers seeking allergen-free food choices in the supermarket, but may not realize the full extent of demand for these products, or the impact their professional counsel could have on the store’s business and health destination image.
Hopefully you’ve been asking yourself some tough questions when it comes to showing the value of the work you do. Proving and communicating your worth can be challenging, but it is necessary in today’s retail environment. We sought out some exceptional retail RDNs who have made it a mission to create compelling business cases for their work and wanted to share some of their best practice insights: