Hy-Vee was the first company to name a Vice President of Retail Dietetics, and recently created a Group Vice President role overseeing health markets. The company has led the trend of health and wellness engagement at retail, and currently employs the highest number of retail dietitians.
Retailers generate and/or use various data sets that can be of value to retail dietitians in understanding shoppers, tracking sales of healthier products, and creating targeted programs and promotions. Five types of data for retail dietitians to understand are:
In the retail environment, technology is changing e-commerce and will continue to do so. Experts estimate that more than 70 percent of the population will be ordering food online within 10 years but it’s important to know which shoppers are leading the way so you can use your expertise to provide online shopping solutions. Demonstrate your understanding of online shopping needs by providing relevant information to help keep online shoppers loyal while driving an increase in basket size. Here are some considerations:
Metropolitan Market (MM) is an upscale, seven-store grocery chain located in the greater Seattle‐Tacoma area known for its unique product selection and personal service. Each store has a full deli, an artisan bakery, a kiosk staffed with “culinary artists,” a full-service butcher, kitchen shops, an expansive offering of premium wines, fresh local and organic produce.
I am currently the dietitian at Amber Pharmacy, a Hy‐Vee subsidiary. Amber Pharmacy has a sister pharmacy called Hy‐Vee Pharmacy Solutions. Both are specialty pharmacies focusing on long‐term and complex treatment of chronically ill patients.
There isn’t a retail dietitian we know who isn’t pulled in multiple directions and working on a variety of projects at one. We know your time is valuable and for this reason, the Retail Dietitians Business Alliance is only conducting one survey a year. This is that survey and we’d appreciate you taking a few minutes to complete it. As added incentive, we’ll do a random drawing for three $100 gift cards from all those who answer the last survey question.
A growing number of consumers are now looking at their diet with not personal health in mind, but also on how their food choices may impact environmental health. With recent media attention on this topic and the release of the 2019 EAT-Lancet Commission report, consumer interest in this topic will likely increase. But what does a sustainable diet truly mean? Here are some considerations for talking about this complex issue in your role as a retail dietitian:
Are you looking to take your career to the next level, advancing business skills, and establishing your ability to provide strategic direction? Then register now for Rising in the Ranks, a professional development and coaching program specifically designed for retail dietitians.