Embracing Sustainable Agriculture on Earth Day
By Milton Stokes, Ph.D., M.P.H., R.D., Director, Global Health and Nutrition Outreach, Monsanto Company
Today’s consumer is more engaged than ever before with health and providing the best meals they can for their families and friends. As Earth Day approaches, sustainability and food production will likely be top of mind for your shoppers, as they now incorporate these factors into their definition of health. In fact, the Center for Food Integrity says 80% of shoppers want to learn about how food is produced and where it comes from.
As less than 2% of the U.S. population works in or has direct ties to agriculture, Earth Day is a great time to expand your nutrition and health education and promotion all the way back to the seed and the farm. To promote sustainable agriculture through your retailer this month, consider the following ideas:
- Interview farmers and producers for blogs, podcasts and videos.
- Partner with farmers on in-store events, where the farmer shares insight on production and you discuss nutrition of the featured products.
- In Facebook Live segments, share insights on how sustainable practices of farmers. Partner with vendors on these segments.
- Use in-store signage and circular space to share quick facts and insights on modern agriculture.
Because we believe consumers should feel confident that the food they are eating is safe and sustainable, Monsanto has a variety of resources that can be used in Earth Day promotions and to help inform your shoppers about modern agriculture. These resources include:
- The Monsanto L.E.A.D. (Leaders Engaged in Advancing the Dialogue) Toolkit, which includes key modern agriculture terms, FAQs on food and farming practices, content and policy statements on plant breeding, biotechnology and pesticides, and story and profiles about farmers and plant breeders.
- A website dedicated to Modern Agriculture.
- An electronic newsletter, L.E.A.D. News & Notes, which shares monthly insights about timely agricultural topics. It also includes articles that pique our interest – and we hope they will yours, as well. Opt-in to the newsletter here.
- In person engagement at upcoming conferences, such as the Today’s Dietitian Spring Symposium, Produce for Better Health Foundation Consumer Connection, FNCE® in Chicago plus select state and regional meetings.
As shoppers expand their definition of health to include where their food comes from and how it’s produced, engaging with the shopper on modern agriculture can increase their loyalty to your retailer and increase their basket size.