Consumer Insights: New Research Explaining Consumer Behavior Behind Food Trends
Join Dr. Mark Lang, Marketing Strategy Professor at the University of Tampa, for this discussion of insights behind why consumers adopt local foods, plant-forward eating habits, and natural/organic products. Insights will come from consumer psychology studies that have been published in leading peer-reviewed marketing and food journals.
Presenter: Dr. Mark Lang is a marketing strategy professor at the University of Tampa. As a food marketing expert, Dr. Lang’s areas of interest for research, teaching and other work focus on food products marketing and retailing. For more than 20 years prior to academia, Dr. Lang worked in food and retailing in senior management in marketing and research. For 11 years, he was corporate director of marketing and research at Publix Supermarkets. He is currently president of the Institute of Food Products Marketing and chair of the Annual International Food Marketing Research Symposium.