Retail Industry Insights
Millennial Parents food-shop with high anxiety. Their time constraints, financial stresses, healthful eating desires, and large physical distance from supportive relatives create openings for retail dietitians to connect and bond these big food spenders to specific supermarkets.
Have you ever come across a product that you love but your store doesn’t carry? As a retail dietitian, you can help to improve the selection of healthy options for your customers. Use the tips below to prepare to present a new item to your buying team. Use Manitoba Milling’s New Flax Milk as an example.
The National Retail Federation’s Big Show filled New York City’s Javits Center with drones, robots, self-checkout, touch screens, mirrors that let you try on clothes (without trying on clothes) and countless technologies all designed to move the retail environment to the future. In mid-January, nearly 40,000 people gathered to search for the silver bullets that could fix declining sales, lost customer traffic and equip them for the battle against online shopping. I found few silver bullets.
This year will mark my (gulp) 25th year in the food industry. There have been so many changes in what and how we eat and shop, but perhaps the greatest change is in food communications. Not just the channels, although we have watched weekly circulars become targeted Instagram offers, but most importantly our target consumer. When I started, it was all about a 25-54-year- old middle income mom. And now, we target. EVERYONE. Four generations actively shop in your stores. Those with food intolerances, on a cleanse and following ketogenic diets are fans of your concept. How can you target everyone? Our latest research says shift to targeting “Gen Food.”