Intrapreneurship is a relatively recent concept that focuses on employees of a company that have many of the attributes of entrepreneurs. An intrapreneur (sometimes called a corporate entrepreneur) is an employee within a company that takes risks in an effort to solve a given problem, a key resource for companies that adapt and reinvent themselves to remain relevant in turbulent and dynamic business environments.
This session will offer new ideas and actionable steps for supermarket RDs to develop their career and expand their reach in stores and in the community. RDs will learn media and spokesperson skills that are crucial to effectively communicating health messages to consumers and local audiences, along with practical tips for pitching story ideas to media, looking and sounding professional on camera, and working with healthy food brands. RDs will take home tangible tools to further hone their skills, education opportunities on timely topics like plant protein, and access to Wonderful’s team of RDs for more information and support.
Lights, camera, action! Award winning television professional and registered dietitian nutritionist Carolyn O’Neil, MS, RDN shares tips and tricks for improving on camera skills for virtual presentations. Learn expert techniques to help you and your food look even better on virtual video platforms.
Shopping behavior, availability of pantry staples, cooking from home – these are just a few of the changes that happened during the pandemic and which are shaping customer loyalty as retail moves into a new normal. Consider these effects of the pandemic on customer loyalty and the impact for retail dietitians.
Learning new skills on the job is common no matter our work experience level, and throughout this past year, retail dietitians have built a multitude of new skills. High on the list is the ability to develop and lead engaging consumer videos and live stream.
We’ve all experienced tough times in our career such as, being looked over for a promotion, having a program declined, or having a major problem with a co-worker or boss. These are times when we may feel alone and vulnerable and in dire need of some sound advice. As these situations are bound to happen many times in our work life, consider putting together a small group of individuals that you can turn to for help when needed – your own personal “Board of Directors”.
Retail dietitians see streams of customers seeking allergen-free food choices in the supermarket, but may not realize the full extent of demand for these products, or the impact their professional counsel could have on the store’s business and health destination image.
Hopefully you’ve been asking yourself some tough questions when it comes to showing the value of the work you do. Proving and communicating your worth can be challenging, but it is necessary in today’s retail environment. We sought out some exceptional retail RDNs who have made it a mission to create compelling business cases for their work and wanted to share some of their best practice insights:
I’ve said it before and I’ll say it again here – much ideation, inspiration and business savvy can be gained when retail RDs spend time reading outside the nutrition space. A news reel hit me this weekend and it had my mind spinning with opportunities for retail health and wellbeing programs. I’m sharing the inspiration here with you today.