At grocery retail, a key goal is for all community members to find foods that fit their eating habits. This goal is, in part, accomplished by micro-marketing based on individual store or key markets. During this session, hear from retail buyers on how data is driving cross-cultural micro-marketing decisions to offer cultural foods important to local communities.
The demand for gluten-free has been on a steady rise. What's behind the increase in gluten-free seeking consumers? How can retail RDs help these shoppers make informed choices? What does a gluten-free certification mark really mean on product packages and why does it matter? Education and food safety experts from the Gluten Intolerance Group, a non-profit organization that is on a mission to make life easier for everyone living gluten-free, will share key insights into the gluten-free shopper, resources for you and your customers, and details on what is behind the certification mark that appears on over 60,000 products.
This past year has led even registered dietitians to hit a wall when it comes to finding and preparing new and nutritious mealtime ideas. Join registered dietitian, Cara Harbstreet, for this interactive cook-along to inspire your joy of cooking as she infuses new flavors and food trends into her food demo, while at the same time showing you how to put together a meal for your customers that provides a dining out experience. She will be joined by Coborn’s retail dietitian, Emily Parent, to share tips for how to bring to life a virtual cook-a-long for your customers in retail and how to leverage partners to make the business case successful. You are sure gain culinary insights, tips for hosting virtual events, gain insights for social media activations and be introduced to the versatility of pork in your kitchen. Let's travel together with our tastebuds!
Given the incredible growth of frozen seafood sales and growing consumer interest and willingness to cook seafood from frozen (66% would try it if they had recipe ideas), commercial Alaska sockeye harvester Melanie Brown will be demonstrating how easy it is to Cook it Frozen with Alaska Seafood. Join us while Melanie shares her fishing experience and an Alaska salmon recipe. You will also hear from Monica George, head of retail marketing for ASMI, about how frozen provides year-round availability to wild and sustainable seafood from Alaska, cuts waste and makes delicious and healthy eating a slam dunk. After the session, ASMI will send $100 gift cards to the first 25 RDs who send links to their own Alaska Seafood Cook it Frozen demos featured on their social channels.
An unintended consequence of the pandemic is increasing obesity rates, creating an opportunity for retail RDs to offer programs that effectively meet this consumer need. During this session, two retail RDs who are also board certified weight management experts will share their individual virtual success secrets from two different retail brand’s programs. They share a common goal: encouraging RD’s to take the lead and create their own weight management series to meet a growing need while providing practical and healthy weight management strategies, that foster an environment of support and positivity.
This year marked the 16th time the International Food Information Council (IFIC) has conducted their food and health survey questioning American consumers to understand their perceptions, beliefs, and behaviors around food and food purchasing decisions. Some of the key survey highlights are summarized below along with ideas for educational activation.
Most consumers recognize that vitamins and minerals play an essential role in their health, but are they a consideration when people make food and beverage purchases? If so, which vitamins and minerals do people seek, and where do they look for this information while shopping for groceries?