2019 Samplefest® Promotes New Activation Ideas for National Family Meals Month™
The Retail Dietitians Business Alliance (RDBA) is excited to announce a partnership with the Food Marketing Institute (FMI) Foundation for our 2019 Samplefest®, which will focus on National Family Meals Month™. The Samplefest® program bundles consumer insights, retail activation ideas, sample products and collateral (SWAG, recipe cards, coupons, etc) tied to a theme appropriate for promotion in the retail setting.
The 2019 bundle will provide new twists and fresh ideas for promoting family meals to your shoppers. In addition, RDBA and the FMI Foundation will partner to encourage manufacturers to provide direct support to retailer in all phases of omnichannel shopper engagement, both in and outside the store, in promotion of more frequent family meals.
All retail dietitian member of RDBA are eligible to receive the National Family Meals Month™ Samplefest® bundle free of charge. Simply follow these instructions:
- If you have previously received Samplefest® bundles and there are no changes to your address where you received your last one, there are no actions you need to take. You will automatically receive the National Family Meals Month™ Samplefest®.
- If you did have not previously signed up for this program and want to receive the National Family Meals Month™ Samplefest®, click here.
- If you need to change your shipping address, click here to generate an email and send us your revised address.
The Samplefest® bundle will be shipped to all participating retail RDs the week of June 3rd, 2019. The registration deadline is Friday, May 17th.