A key tenet of the Pay-Less Markets mission statement is to “care for our community.” Pay-Less fulfills this principle through four “Community Care” programs--Health Smart, EduKitchen, Go Green, and Pay-Less Supermarkets Community Foundation. As the Supermarket Dietitian, I oversee the Health Smart program, which promotes healthy living through product awareness, food education, fitness activities and partnerships, and individual nutrition services.
Year after year, consumer focus on health and well-being, and most recently the concept of Food as Medicine, remain top factors that are positively impacting sales and profits for food retailers, according to FMI’s Food Retailing Industry Speaks 2020 report.
Registration is now open for retail dietitians to attend the RDBA Virtual Experience, Pave the Way: A New Era of Retail Dietetics. Scheduled for May 4-6, the event includes education sessions targeted to the unique business and industry needs of retail RDs, face-to-face networking with retail RD colleagues, facilitated discussion groups on topics of interest to retail RDs, and multiple opportunities for discussing partnerships with event sponsors.
Vaccinations are humming along at 1.5 million a day, the number of new daily COVID cases are dropping in states across the country, and many feel like the light at the end of the tunnel is beginning to appear. We begin to dream about a post-pandemic world, recognizing that the world will forever be changed due to this pandemic. Along with this change are alterations in business, in work, and in roles. Here’s a compilation of five skills deemed to be important for success in a post-pandemic work world.
The beverage category has seen tremendous growth and change over the past several years and the pandemic has spurred on the development of imaginative new products focused on well-being. As consumers seek products with life-enhancing ingredients and attributes that promote wellness, retail dietitians should be equipped to provide expert advice while aligning appropriate, better-for-you beverage options within promotional programming. Here are some trends to look for:
As an In-Store Dietitian at Loblaws, I’m responsible for promoting and providing nutrition and health education to customers at two Loblaws stores (in Toronto and Richmond Hill, Canada). This takes place through individual personalized counseling, Shop With the Dietitian tours, group workshops and events, children’s programs, on-the-floor customer interactions and food/nutrition education demos (pre-COVID).
Owned brands are more important today than they ever have been, for both retailers and consumers. As assortment breadth has narrowed, driven by the pandemic driving more streamlined production, owned brands allow retailers to be less dependent on national brands and focus on a smaller number of SKUs with higher sell-through rates.