We know this must be the case for other foods, particularly functional foods, and ingredients as well. It’s our mission to help you change this to help more consumers reap the health benefits of functional ingredients like milled flaxseed.
As we sadly move into the next phase of the COVID-19 pandemic with a huge increase in cases and deaths in most cities across the country, consumers are already starting to micro-hoard and retailers including Kroger, H-E-B and Publix have announced quantity limits on certain products.
From webinars, to on-line demos and cooking classes, retail dietitians have had to go digital when providing educational programming during the pandemic. To be effective and truly engage on-line audiences it is important to identify techniques that can strengthen learning. The following guidelines can help you, the virtual trainer, improve your success when facilitating virtual educational outreach:
I am an in-store RD and my current role is as the Nutrition Advisor for our latest store concept, Raley’s O-N-E Market. This is a new role for the organization, and I am responsible for bringing the O-N-E acronym, which stands for organics, nutrition, and education, to life by educating our Something Extra members, team members and the community on our vision to change the way the world eats, one plate at a time.
Concerns with the Coronavirus are likely to move well into the new year and connecting virtually with customers may be your best opportunity to provide shoppers with needed meal ideas, and nutrition tips. Hosting a virtual recipe demo is not only fun but also allows you to showcase seasonal foods, own brand products and cooking tips. Keep your execution simple and focus on providing a meaningful and engaging meal solution to your audience. After you select your recipe and topic, follow these steps to set your demo “stage” for success:
Many RDBA members have reached out expressing FOMO as you weren’t able to attend RDBA’s Virtual Experience in Septembers. Well, no worries as all sessions were recorded and are available for your viewing pleasure. Below are a few highlights with relevance to meeting shoppers’ interests and business needs at this time of year.
It’s that season when many retailers are revisiting and reprioritizing goals for the new year, making it essential for retail RDs to do the same to ensure their programs and services align with the overall direction of the company. A key consideration in writing or refreshing your 2021 goals is to ensure they are results oriented.
If you’re someone who truly enjoys writing and communicating to the public, starting a nutrition blog can certainly be worth the invested time and energy needed. A blog is a great way to share recipes, shopping/meal planning tips and nutrition information. It could be an extension of your job, or something you start on your own. Either way, a blog is a great way to expand your reach, be creative and share your knowledge about food and nutrition. Here are some tips for getting started and ensuring success:
I am a Registered Dietitian for Stop & Shop Nutrition Partners. We provide free health and wellness services to our customers and the communities we serve. I was the first dietitian brought on board last spring to support our Program Lead in building out the core curriculum, including educational resources, nutrition classes, and more.