About RDBA

The Retail Dietitians Business Alliance (RDBA) serves as the professional group to almost 2,000 retail dietitians throughout the US and Canada that work for or consult to supermarket chains helping customers and employees with food, culinary, and nutrition issues.  The organization’s mission is to foster the continuing business education and career development of current and future retail dietitians.

RDBA delivers a first-of-its kind retail industry and business education programs for registered dietitians, guided by an Advisory Board of industry experts. In addition to online and in-person training at key events, RDBA offers opportunities through its newsletter, website, webinars, and special events for the community of retailers and dietitians to share information.

Our comprehensive educational content will provide insights to help retail industry leaders develop health and wellness strategies that support your business goals.

RDBA is on a mission to advance the business education and career development of current and future retail dietitians - and the reason is simple: we believe retail dietitians are uniquely positioned to profoundly impact public health while at the same time supporting the business of food retail. We hope you will join us!

Guided by industry leaders committed to the success of retail RDs, RDBA’s Executive Committee and Advisory Board include some of the industry’s most influential organizations and thought leaders.

Phil Lempert

Phil Lempert, RDBA President & CEO

Phil Lempert is an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.   Known as The Supermarket Guru® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. 

Lempert is the founder and CEO or RDBA as well as appearing regularly on television including the TODAY Show, The View, Fox & Friends, FOX Business and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC. He is contributing editor of Progressive Grocer and strategic partner with EnsembleIQ, and has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age , and is interviewed by hundreds of publications and broadcast media each year. Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which documents the important relationship between Millennials and food - YOLO, The Intersection of The Jazz Age with The Millennials' Passion for Food.

A resident of California, Lempert’s roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ®.

Annette Maggi

Annette Maggi, MS, RD, LD, FADA, Executive Director

Annette Maggi, MS, RD, LD, FADA is the Executive Director of the Retail Dietitians Business Alliance (RDBA).   With five years of experience as a retail dietitian at Target followed by three years spent working with retailers across the country as the Sr. Director of Nutrition at NuVal LLC, Maggi brings extensive knowledge of the industry to her role as Executive Director.   In addition to working with RDBA, she is President of Annette Maggi & Associates, Inc., a strategic nutrition marketing and communications consulting firm specializing in the interface between food manufacturers and retail grocers, and nutrition and regulatory issues.  Maggi is a sought after resource in the nutrition and regulatory field with experience at Fortune 500 companies including Pillsbury, General Mills and Target.  She is recognized as a distinguished speaker and writer, and has a reputation as a driven performer and partnership builder.  In her role with RDBA, she will help build the organization with focus on education, membership and sponsor relations.

Sally Smithwick

Sally Smithwick, RDBA Weekly Managing Editor

Sally comes to Consumer Insight with a diverse background from music and television to teaching. After moving to Los Angeles from Georgia and working as a media specialist for elementary and middle school students. With a business degree from Belmont University and two years at The Cincinnati Conservatory of Music, Sally also currently plays guitar, writes songs, and sings and was a regular character on the CBS television series “Christy.” Sally has been the managing editor of SupermarketGuru.com since 2003, co-host of our Lost in the Supermarket® weekly podcast and managing editor of RDBA Weekly and RDBA.com

Sgaru Steinbach

Shari Steinbach, MS, RDN, RDBA Contributing Editor

Shari is owner and president of Shari Steinbach & Associates, LLC, a nutrition and culinary communication consulting firm connecting food companies, health professionals and consumers in the retail setting. With over 25 years of experience as a health professional with two major retailers, Shari understands the retail wellness landscape and consumer needs. She specializes in crafting unique programs for her clients that provide meaningful consumer solutions and increased sales through strategic content marketing.

Shari provides food and nutrition advice on local ABC and NBC affiliates and through educational presentations to community groups and professional organizations throughout the country. Through her work as a contributing editor with the Retail Dietitian Business Alliance, Shari provides timely food industry knowledge and retail business insights.

Shari holds a Bachelor of Science Degree in Dietetics from Central Michigan University and a Master of Science Degree in Human Nutrition from Andrews University in Michigan. She serves on the Michigan State University Dietetic Internship Advisory Board and is a past chair of the Food and Culinary Professionals DPG Supermarket Dietitian Sub Group.