About RDBA

The Retail Dietitians Business Alliance (RDBA) serves as the professional group to almost 1,000 retail dietitians throughout the US and Canada that work for or consult to supermarket chains helping customers and employees with food, culinary, and nutrition issues.  The organization’s mission is to foster the continuing business education and career development of current and future retail dietitians.

RDBA delivers a first-of-its kind retail industry and business education programs for registered dietitians, guided by an Advisory Board of retail industry experts. In addition to online and in-person training at key events, RDBA offers education and insights through its newsletter, website, webinars, podcasts, webcasts, and special events for the community of retailers and dietitians.

Our comprehensive educational content will provide insights to help retail industry leaders develop health and wellness strategies that support your business goals.

RDBA is on a mission to advance the business education and career development of current and future retail dietitians - and the reason is simple: we believe retail dietitians are uniquely positioned to profoundly impact public health while at the same time supporting the business of food retail. We hope you will join us!

Guided by industry leaders committed to the success of retail RDs, RDBA’s Executive Committee and Advisory Board include some of the industry’s most influential organizations and thought leaders.

Phil Lempert

Phil Lempert, RDBA President & CEO

Phil Lempert is an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.   Known as The Supermarket Guru® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

Lempert is the founder and CEO of RDBA as well as appearing regularly on television including the TODAY Show, The View, Fox & Friends, FOX Business and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC. He has served on the Executive Committee of Michelle Obama's Chefs Move to School program. He is contributing editor for Forbes.com and has been profiled by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications and broadcast media each year. Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which will be published by John Wiley & Son this fall: Disrupting the Food Business: Silicon Valley Culture and the Food Business. Phil hosts the RDBA podcast Lost in the Supermarket which is available on all podcast platforms.

A resident of California, Lempert's roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru®.

Email: Phil@RetailDietitians.com

Annette Maggi, MS, RD, LD, FADA, Executive Director

Annette Maggi, MS, RD, LD, FADA is the Executive Director of the Retail Dietitians Business Alliance (RDBA).   With five years of experience as a retail dietitian at Target followed by three years spent working with retailers across the country as the Sr. Director of Nutrition at NuVal LLC, Maggi brings extensive knowledge of the industry to her role as Executive Director.   In her role with RDBA, she manages day-to-day operations with focus on  retail RD education, membership and sponsor relations.

Email: Annette@RetailDietitians.com

Dawn Olson, Director of Virtual Experiences and Partnerships

Born and raised in Northern California, Dawn has always been surrounded by agriculture, good food and a deep passion for hospitality. She had been working in the thriving live events business of Los Angeles for some of the top hotel brands in the country when COVID hit. Today she is bringing her skills in marketing, planning, events and her passion for food to the RDBA team where she manages the annual RDBA Virtual Experience.

Email: Dawn@RetailDietitians.com

Kevin Snell, Director of Technology

Kevin has an extensive background in information technology with over 25 years of industry experience as an accomplished web developer, designer and systems/network engineer for leading organizations and businesses. Always keeping an eye on the latest technology trends and developments, Kevin is able to apply a wide range of experience and latest best practices to craft well thought-out bespoke solutions. Always striving, Kevin is continually developing his skills to encompass the many new challenges that the ever changing information technology world brings.

Email: Kevin@RetailDietitians.com

Sally Smithwick, RDBA Weekly Managing Editor

Sally Smithwick has been a part of the Consumer Insight team for 18 years. As part of the team, she is currently managing editor of SupermarketGuru.com and RDBA e-Weekly. In addition, Sally has worked as a writer and creator of other Consumer Insight publications such as Facts, Figures & the Future, Food, Nutrition & Science, and The Food Journal, and is currently on the production team for the RDBA Virtual Experience.

Email: Sally@RetailDietitians.com

Shari Steinbach

Shari Steinbach, MS, RDN, RDBA Contributing Editor

With over 25 years of experience as a registered dietitian with two major supermarkets, Shari understands the retail wellness landscape and consumer needs to provide RDBA members with timely food industry knowledge and retail business insights. Shari is a leader in retail dietetics and a co-author and presenter in the Academy of Nutrition and Dietetics Certificate of Training Program: “Supermarket Business and Industry Skills to Thrive in Retail Dietetics.” She has served as Chair of the Supermarket Retail Subgroup within the Academy’s Food and Culinary Professionals DPG and also provides food and nutrition advice through on local ABC, NBC and FOX affiliates. In addition, she serves as a professional advisor to various food industry groups and trade associations.

Email: Shari@RetailDietitians.com

Tony Kucenski, RDBA Executive Producer

Tony Kucenski began his career with an early interest in video production and post-production. He’s worked as a Foley Artist, Sound Editor, Picture Editor, Producer, Director and Social Media Marketer on close to 4,000 pieces of content ranging from TV to movies to online content. With many years experience as a key member of multiple production companies and post-production facilities, Tony's knowledge is extensive as a content creator. In recent years he has concentrated his efforts on producing, directing and live streaming. He has been the Executive Producer for SupermarketGuru and RDBA for over 10 years and been an integral part of the day to day media presence.

Email: Tony@RetailDietitians.com

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